Kindred‘s share of revenue from problem gambling (Gambling) was recorded at 3.1% in Q2 2023, down 0.2% from Q1.
Initially, Kindred’s share of problem betting revenue was reported as 3.0% in Q1 2023.
However, in this second period update, the company stated that this was a miscalculation. The real value was 3.3% in the 1st quarter of 2023.
This means that for the first quarter, revenue remained stable versus the same period in 2022, rather than decreasing by 0.3% as reported.
Kindred claimed that this happened due to a “data handling error” stemming from “an update in the communication of self-excluded customer data”.
Kindred seeks to encourage responsible gambling
The company’s quarterly report on revenue is in line with its target of zero. This is an initiative that aims for 0% of Kindred’s revenue to come from gambling related issues.
Nils Andén, acting CEO of Kindred Group, said the journey to zero will not be a quick fix.
“Our ambition to achieve zero is an important yardstick for Kindred and our ability to contribute to an evidence-based dialogue on how to establish a more sustainable gaming industry,” he said.
“It also serves as a key metric in Kindred’s internal efforts to improve our responsible gaming initiatives.”
“We were always clear that we weren’t going to achieve this ambition overnight,” added Andén.
As a member of the European Gaming and Betting Association (EGBA), Kindred sent its share of the 45.5 million total safer gaming messages sent by EGBA members in 2022.
About the company
What started out as Unibet in 1997 is now Kindred, one of the world’s leading online gaming operators with businesses in Europe, the US and Australia.
The brand offers more than 30 million customers across nine brands a great form of entertainment in a safe, fair and sustainable environment.
The company acts as an innovative organization built on trust, the group leads development in areas such as technology, mobile solutions, new product launches and sustainable gaming.
