Light & Wonder (L&W), formerly known as Scientific Games Corporation, has expanded its partnership with British gambling giant Entain.
Under the terms of this deal, which was first signed in 2018, the two companies will work together to increase their influence across the UK gaming market.
“Our stores provide an immersive and differentiated experience for our customers. Light & Wonder enhances this with the best gaming machines in the industry backed by a wide range of leading gaming, service and support infrastructure,” said Andy Hicks, Director of Retail. UK & Ireland at Entain.
Specifically, Light & Wonder will supply approximately 10,000 terminals to Entain branded Coral and Ladbrokes stores. In addition, a number of titles from Light & Wonder’s portfolio will become the foundation of these betting shops, including titles such as Lord of the Rings and 777 High & Mighty.
“We are delighted that Entain has chosen to continue our partnership through 2030,” said Simon Johnson, senior vice president and managing director, EMEA at L&W. “Our teams have over 20 years of history together and we are excited to support Entain in its next phase of growth and innovation. The future is exciting for both Entain and L&W.”
Scientific Games’ switch to Light & Wonder
Light & Wonder CEO Barry Cottle comments on the name and brand change of the former Scientific Games: “We are thrilled to introduce the world to L&W, a company that will build great games and franchises that will offer gamers a seamless experience between platforms”.
“Our powerful new strategy required a powerful new identity to distinguish us and our unique offerings and capabilities. Our new name and identity are the fruit of our winning strategy to be the leading cross-platform gaming company and will inspire our people to make great products for our players”, concluded Cottle.
