Pariplay and Ainsworth team up to distribute content in Latin America

Aspire Global content provider Pariplay Ltd has joined forces with Ainsworth Game Technology Limited to distribute online content in Latin America via the Fusion platform.

The new business partnership forms an important part of Ainsworth and Pariplay’s strategic growth plan in Latin America. It’s also another sign of Pariplay’s commitment to providing partner operators with the best possible content through the Fusion solution.

The agreement will result in a cooperation between the two companies on all new online releases in the region, with the game provider making its titles available to players via Pariplay’s aggregation platform.

Fusion features thousands of titles from the industry’s leading game developers and a set of back-office conversion and retention tools that increase player value.

Jason Lim, Ainsworth’s General Manager Online, said: “Ainsworth is continuing our online growth strategy and this partnership with Pariplay will significantly strengthen our offering and further consolidate our position as a top tier slot developer in the markets Latin Americans.”

Andrew Maclean, Pariplay’s Vice President of Sales, also said: “We are pleased and very excited about the start of this alliance. The new opportunities and reach we will have in a greater number of regulated markets by the hand of a large company like Ainsworth, with experience and knowledge, is exciting. This event undoubtedly marks the beginning of an innovative and very successful partnership”.

About Pariplay

Pariplay is the #1 content aggregator and provider of innovative products including the Fusion aggregation platform and the Ignite Studio development program. In addition, the company has its own game development studios with a wide range of innovative and fun slots.

Founded in 2010, and now part of Aspire Global, the brand has offices in Malta, Bulgaria, Gibraltar, Israel and India. All games and products are certified by leading testing labs to meet the highest industry standards.