McLaren Racing has entered into a new multi-year partnership with the leading sports betting and entertainment group Entain, which will see the group’s PartyCasino and PartyPoker brands present themselves as Formula 1 company partners.
Entain and McLaren are technological leaders within their own sectors, so this partnership is built on a shared history of delivering entertainment through cutting-edge innovation, underpinned by a common approach to safety and accountability.
In addition, Entain will use its partnership with McLaren to explore strategies to promote safer betting and gaming, benefiting from the team’s unique perspective on maintaining control and managing risk.
Zak Brown, CEO of McLaren Racing, said:
“Fan entertainment is the main focus for our team and the sport. Like McLaren Racing, the PartyCasino and PartyPoker brands place great importance on providing safe and responsible moments of excitement for their customers. We look forward to starting our partnership with Entain from this Monaco Grand Prix weekend and the activity we planned together to create moments of excitement for fans and customers “.
Jette Nygaard-Andersen, CEO, Entain Plc, said:
“We are immensely proud to be partners with McLaren Racing, a team that is synonymous with creating exciting entertainment, constantly innovating and staying at the forefront of technology. This is the same approach we take in providing moments of excitement for our customers and we are truly excited about the opportunities we have to create new content for our PartyCasino and PartyPoker customers, as well as bringing these great brands to new audiences “.
About McLaren Racing
The company started when Bruce McLaren handpicked a small group of associates to design and build race cars under his own name, and that projected what we see today – 20 World Championships, 182 major prize victories and more than 800 employees employed for the team.
About Entain
One of the largest sports betting and gaming groups in the world, operating both online and in the retail sector. UK tax resident, with licenses in more than 20 countries, employing a workforce of more than 24,000 people, in 20 offices across five continents.
