SportCaller, a provider of free-to-play (FTP) games with operations in the United States and Latin America, closed its first cryptocurrency deal with the sportsbook Sportsbet.io.
This cooperation is intended to structure the service of the provider with a view to reaching already consolidated and emerging markets, while the betting company wants to expand its presence globally.
In addition, the agreement provides the opportunity to launch two new exclusive titles, 4-3-free and Bet free 6-6, developed with innovative jackpot mechanics and designs with reference to football and cricket.
Joe McCallum, Sportsbet.io’s director of sports betting, commented: “SportCaller’s highly focused and collaborative approach to game creation, along with its analysis of a range of consumer profile data worldwide, grants the they have a competitive advantage both in the delivery of games and in strategic planning ”.
McCallum added: “Whether it is games focused on acquisition or retention, we now feel confident in keeping our players engaged with the Sportsbet.io brand in a fun, fast and fair way – improving the existing experience and minimizing turnover.”
The director of Sportsbet.io also stressed that the new games “are already demonstrating their enormous value at a time when responsible involvement and retention rightly requires adaptable solutions. We look forward to extending this partnership with more games on our premium properties in the coming years ”.
SportCaller já lançou mais de 100 jogos em 47 países
Cillian Barry, representative of SportCaller, also spoke: “Sportsbet.io is led by some of the great innovators in the sports betting sector, always pushing the limits of new technologies. Therefore, we are excited to align these values with ours, on a journey in untapped markets where cryptocurrencies are growing. ”
Barry also stated: “In this industry, global success is achieved by combining international ambition with local utility. After all, although some trends are universal, the language, the taste and the bases of fanatical fans for specific sports are invariably linked to the local culture ”.
The SportCaller representative quoted: “The game’s design and regional requirements (for example, regulatory or based on player preferences) only increase the importance of providing an accurate user interface in each country. That is why SportCaller has developed unmatched geo-location tools ”.
As such, SportCaller has already produced more than 100 titles in 47 nations in 20 different languages. And, Cillian Barry concluded: “The initial involvement was incredibly positive, so we can’t wait to see how games like 4-3-free and Bet free 6-6 continue to work in several regions that, in some cases, represent new markets. Vertical free-to-play is clearly bringing fun and familiarity to new and regular customers. ”
