After its agreement with Milan, Betsson announced that its main Italian gaming brand, StarCasino, has signed a contract as the “main information and entertainment partner” of rival Internazionale.
Respecting the new measures in Italy that prohibit all types of game advertising, the company will create exclusive online content for Inter fans on its media platform Starcasino.sport.
Developed for the new edition of the Italian Football Championship, the platform does not provide online casino promotions or betting, being entirely focused on football-oriented content.
According to SBC Notícias, Betsson created the platform by announcing Milan as its first content partner showing the first series entitled “The Ring”, available to fans on the website Starcasino.sport.
Betsson promises “program with rich content” about Inter
Betsson’s marketing department assured that it started to collaborate with Inter to prepare a “program with rich content” and that the club will also be able to use it on its social media.
“One of the goals of StarCasinò.sport is to propose a modern and engaging football narrative. The partnership with Inter Milan is very important for us in terms of image. It expands our range of content and allows us to collaborate with a club focused on innovation ”, said Ronni Hartvig, commercial director of the group.
Hartvig added: “our goal is to create high quality entertainment for Inter fans and all football fans in Italy.”
Internazionale CEO Alessandro Antonello also spoke about the agreement: “We are delighted to welcome StarCasinò.sport to the Nerazzurri family as our official information and entertainment partner”.
Antonello also stated that “producing innovative and quality content for our fans, taking advantage of our club’s growing digital infrastructure, is of fundamental importance and we are happy to have found the ideal partner. We hope that this agreement will lead both organizations to a satisfactory future ”.
