Scientific Games Expands Partnership with Hard Rock International

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 Scientific Games Expands Partnership with Hard Rock International
Foto: Casino Beats

Scientific Games will make its digital and retail solutions available to Hard Rock International in Iowa and New Jersey, in the United States. The company will be the exclusive betting provider operating under the Hard Rock brand in states with regulated markets.

Hard Rock International will also enhance its iGaming offering in New Jersey with Scientific Games’ OpenGaming solution through the Hard Rock Casino and applications.

Jordan Levin, the CEO of Digital Games Group at Scientific Games said: “The Hard Rock brand is recognized on a global scale and extending our partnership once again is a testament to our capabilities in iGaming product development in the USA. Our team has a deep knowledge of games and sports and we look forward to working with Hard Rock “.

Kresimir Spajic, senior vice president of games and sports betting at Hard Rock International, added: “We wanted to take our offering to the next level and Scientific Games fits perfectly. The company’s sports betting technology is second to none, while the launch of OpenGaming in New Jersey allows us to expand our casino offering in the state. ”

Spajic also stressed that “as part of the extended agreement, Hard Rock will offer its players the latest in omni-channel sports betting and iGaming experiences driven by robust technology from Scientific Games”.

Operational details of the new Scientific Games deal

Both OpenSports and OpenGaming are provided as end-to-end solutions. On the sporting side, Hard Rock International will benefit from a digital and retail betting offering that combines the performance of the OpenBet engine with the versatility of OpenTrade.

With OpenGaming, Scientific Games has become the casino aggregation platform for market leaders in the USA. Thus, Hard Rock will have access to the OpenGaming game library available in the main studios in the world, complemented by top player features, such as rounds and tournaments.