A new survey by Meio/Ideia, released this Wednesday (6), provided an updated overview of the national iGaming market and helped to detail the profile of the Brazilian gambler.
The study, focused on an audience over 16 years old, interviewed 1,500 people by telephone, working with a margin of error of 2.5 percentage points.
The sampling identified that exactly 25% of the population made some type of bet online in the last 30 days.
The consolidated data also reveals that men (28.8%) play considerably more actively than women (21.5%).
How the profile of Brazilian bettors is divided by income and geographic location
Daily engagement with platforms reaches different ages significantly.
The two age groups that most concentrate active players are adults aged 45 to 59, with 28.3%, and the group aged 25 to 34, which represents 26.7%.
When analyzing income, the market is, of course, mostly dominated by segments that receive up to five minimum wages: 26.6% of players earn from one to three salaries, 25.8% earn up to one minimum wage and 25.7% report earnings from three to five salaries.
On the other hand, this share drops sharply to 16.7% among individuals who earn more than five minimum wages.
Regionally, the North of the country stands out as the most active market, where 41.4% of respondents confirmed that they had placed recent bets.
The impact of operators on families and the debate on advertising
The strong presence of betting houses is already part of family dynamics and conversations.
Quantitative research shows, for example, that 51% of participants know for sure that a relative has bet in the last month.
The institute’s survey also indicates that 28% of people suspect they have a family member who gambles in secret.
Regarding the perception of health and the risks linked to the activity, 61.9% of the population agrees with the direct statement that betting platforms are addictive.
However, amid the regulatory landscape and national expansion, popular opinions differ on current marketing rules.
When asked about the possibility of platforms continuing to operate, but with advertising prohibited, 38.5% of Brazilians disagree with the advertising ban, while 33% are in favor of cutting campaigns.
Furthermore, almost half of the population (49%) rejects the idea of treating the responsibility of gambling as a strictly individual decision and problem.
