SOFTSWISS, a global technology company providing software solutions to the iGaming industry, celebrates two years of collaboration with Rubens Barrichello, Non-Executive Director in Latin America.
The partners have aligned their strategy for year three, with SOFTSWISS leveraging Barrichello’s expertise to improve speed and productivity across all business functions.
Over the last two years of collaboration with Rubens Barrichello, SOFTSWISS has significantly strengthened its presence in Brazil.
In Q1 2026, compared to Q1 2025, the B2B technology provider increased total bets by 65% and Gross Gaming Revenue (GGR) by 64%.
Additionally, the company has also expanded its local presence from a single representative to a dedicated team focused on business development, account management and marketing.
As a result, this expansion improves customer service, ensuring timely assistance and project delivery across the region.
How SOFTSWISS experience is driving results in Brazil
As one of Brazil’s most recognized motorsport figures, Barrichello undeniably plays a key role in connecting the company to the local market, supporting educational initiatives, engaging with partners and contributing to business development.
He also represented SOFTSWISS at major industry events, including Futurecom 2025 and, most importantly, BiS SiGMA South America 2026.
“I am pleased with our productive partnership. In our third year, our focus is to continue to build on what we started.
I look forward to helping the team engage partners through race experiences. It’s a way to share something personal while building real connections”, commented Rubens Barrichello.
After several rounds of strategic sessions with senior management (C-level), the company defined the main business objectives for 2026.
One of the priorities is inspired by Rubens Barrichello’s multidisciplinary experience: delivering solutions faster to accelerate product development and improve productivity across all business functions.
Focus on speed and precision for new product development
Ivan Montik, founder of SOFTSWISS, commented: “As a lifelong racing fan, I know that in business, as on the track, milliseconds can define success.
Speed and accuracy matter even more over long distances. This is exactly what Rubens inspires in our daily work. It’s this mindset that has helped shape our position in the industry and will continue to drive us forward.”
This focus on accelerating product delivery is already showing results.
In just two months, the SOFTSWISS team launched a new B2B product: the Prediction Markets Platform.
It allows iGaming operators to offer betting based on real-world events through a fixed odds model, meeting evolving public demand whilst remaining within their familiar business domain.
