SOFTSWISS, a global provider of iGaming software technology, has unveiled its strategic vision for 2026. The plan is structured around several priorities: expansion into regulated markets, advancement in product maturity, and improved technical performance.
Furthermore, in accelerating deliveries for partners and scaling innovation, with a greater focus on AI-enabled workflows, SOFTSWISS will also continue investing in customer service, people, and industry education.
Expanding our presence in regulated markets.
SOFTSWISS has made expanding its presence in regulated markets a central part of its 2026 strategy. As a mature technology partner, the company offers compliant and market-ready products, delivers customized services, and provides advanced analytics.
In this way, SOFTSWISS continues to support operators with stable performance and innovation, without compromising safety.
With this approach, partners remain prepared for regulatory updates. At the same time, they meet evolving standards for player protection. Finally, they enter new markets with greater confidence.
Technological excellence
A key operational focus for 2026 is on technological execution. In this regard, the company seeks to increase the speed of development. In parallel, it aims to reduce delivery cycles for partners, while maintaining stable performance as products evolve.
SOFTSWISS will continue to refine processes from the initial scope definition to production. This accelerates the development and implementation of functionalities, thus preserving quality, reliability, security, and regulatory readiness.
This approach is already reflected in a record-breaking Sportsbook delivery time, completed in 14 calendar days – from contract signing to the first bet. By 2026, SOFTSWISS aims to accelerate this pace, further optimizing delivery flows and strengthening collaboration between teams, helping partners move more quickly from order to launch.
AI-driven innovation
To support execution and innovation at scale, SOFTSWISS will increase the adoption of AI-based tools among teams by 2026, incorporating them into daily workflows to improve speed and consistency, from feature request to production.
The company has already internally introduced the role of Chief Artificial Intelligence Officer, reinforcing its commitment to AI as a strategic focus and establishing a clear direction for future development in this area.
Ivan Montik, founder of SOFTSWISS, states: “As we enter 2026, we have adopted a very pragmatic view of what partners need from a technology provider: predictable deliveries, resilient performance, and solutions ready for regulated markets.
We are strengthening product maturity, accelerating execution through smarter tools, including AI, and continuing to invest in services and expertise that help operators grow with confidence.”
Enhancing the partner experience
SOFTSWISS will continue to strengthen the partner experience in 2026, based on regular research conducted in partnership with Kantar. Recent results indicate high levels of satisfaction with the company’s solutions, with an average score of 8.3 out of 10 for the Casino Platform and a customer satisfaction index of 9 out of 10 for the Game Aggregator.
By 2026, the software provider plans to further raise the bar across all touchpoints – from technical performance and deliverables to commercial support and daily collaboration – reinforcing a partner-centric approach in which SOFTSWISS and its partners operate as a single team, aligned around shared goals and long-term growth.
Strengthening thought leadership and education in the sector.
In addition to product and market priorities, SOFTSWISS will continue investing in internal culture, people development, and industry education, strengthening knowledge sharing within iGaming and adjacent technology communities.
Following the release of the iGaming Trends 2026 report, the fourth edition of its flagship study, the company plans to publish the five-year anniversary edition later this year, continuing its research work focused on operators, platforms, and partners.
The SOFTSWISS team will be present at ICE Barcelona 2026 and available for meetings at booth 1B30.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS offers complete software solutions for managing iGaming projects..
The product portfolio includes the Casino Platform, the Game Aggregator with over 40,000 casino games, and the Affilka affiliate platform. The company also offers Sportsbook software and a Jackpot Aggregator. The specialized team, based in Malta, Poland, and Georgia, has over 2,000 employees.
