Optimove, creator of the Positionless Marketing concept and the #1 platform for iGaming player engagement, and the Gaming Operations Academy (Goa LatAm/Brazil) brought together dozens of industry professionals for a free workshop on CRM and Gamification, held at the end of October.
Led by Cátia Santos, an instructor from Goa with extensive experience in the sector, the meeting revolved around the power of CRM and gamification in creating more personalized and effective experiences for gamers, highlighting the role of these strategies in loyalty and retention in regulated markets.
Live online masterclass
Following the success of the event, the organizations announced an online Masterclass on CRM and Gamification in Brazil. The program will be intensive and live, taking place over two days: December 3rd and 4th, 2025, from 4 PM to 6 PM (Brasilia time).
The course will combine theoretical concepts and practical activities geared towards the Brazilian context. In this sense, the focus will be on local solutions, regulatory compliance, and the cultural particularities of the national audience.
Among the topics covered are:
- The regulatory landscape in Brazil as applied to CRM.
- Player segmentation and personalization
- Campaign planning and offer calendar
- Multichannel communication and essential CRM metrics
- Practical fundamentals of gamification
Felipe Costa Nadalini, Senior Account Executive at Optimove in Brazil, commented: “We believe that knowledge is the first step towards transformation. And our Masterclass is an opportunity to demonstrate, in practice, how the intelligent use of data and gamification strategies can boost engagement and strengthen the relationship between operators and players in Brazil.
Our goal is to contribute to the evolution of the market by helping to educate Brazilian professionals about the true power of CRM in iGaming.
Service and registration
- Dates: December 3rd and 4th, 2025
- Time: 4 PM to 6 PM (Brasilia time)
- Sign up here: https://pt-br.goalatam.com/product/masterclass-de-crm-e-gamificacao-brasil
About Optimove
Optimove created the concept of Positionless Marketing and has integrated artificial intelligence (AI) into its platform since 2012. As a result, the company reports an 88% increase in campaign efficiency and operates with prescriptive decisions across multiple channels in real time.
Furthermore, their portfolio includes Optimove Engage and Orchestrate (multichannel decision-making and orchestration), Optimove Personalize (digital personalization), and Optimove Gamify (loyalty and gamification). Finally, AI-powered solutions help teams optimize workflows from insight to creation, while addressing industry-specific use cases across consumer brands.
