BiS SiGMA, a joint venture between the Brazilian iGaming Summit (BiS) and the SiGMA group of Malta, announces a strategic alliance of institutional support with the National Association of Municipal Lotteries (ANALOME) and the Brazilian Association of Positive Gaming (AJP). The institutions also confirmed their participation in the III National Congress of Municipal Lotteries, which will take place from August 13th to 14th in São Paulo.
The partnership integrates the leading networking and business platform for gaming, betting and lotteries in Latin America with the body that leads the debate on public lotteries at the local level.
For Nuno Bispo, Marketing Director at BiS SiGMA, the collaboration with ANALOME and Jogo Positivo stems from shared objectives. “The gaming and betting industry in Brazil is experiencing a period of expansion, particularly through digital channels, but the legacy of lotteries remains central to this ecosystem.”
“By supporting the Jogo Positivo and ANALOME conference, we are joining forces to reinforce this debate and share experiences that complement the work already developed by the association and local managers,” he states.
III National Lottery Congress
With an estimated attendance of around 200, the 3rd National Congress of Municipal Lotteries will focus on panels on taxation, as well as topics such as concession models, integrity, and economic sustainability.
Operator executives, suppliers, legal experts, and public officials will share their experiences on how to structure municipal lotteries efficiently and socially responsible. The program includes international case studies, expanding participants’ regulatory knowledge.
For Camilo Roma de Brito, president of ANALOME, the partnership with BiS SiGMA strengthens the organization’s mission. “Our goal remains to bring together public administrators, operators, and civil society to discuss strengthening subnational lotteries.”
“Having the support of BiS SiGMA — recognized for bringing together decision-makers in the gaming, betting, and lottery ecosystem — strengthens the congress and broadens the scope of the debate, especially at a time when several city governments are evaluating sustainable models to implement their own lotteries,” he highlights.
Partnership between Jogo Positivo and BiS SiGMA
For Filipe Alves Rodrigues, creator of the National Congress of Municipal Lotteries and CEO of Jogo Positivo, the partnership with BiS SiGMA represents a significant milestone in strengthening the sector.
“We welcome this alliance with great satisfaction, as it symbolizes much more than institutional support: it is recognition of the relevance of municipal lotteries on the national stage.”
“BiS SiGMA is currently one of the leading global references in promoting networking, knowledge, and business in the gaming and betting world. Having it alongside us at this edition of the conference increases the event’s visibility, enhances the debate, and brings municipal managers closer to experiences and solutions already established in other markets.”
“We believe that by joining forces, we can accelerate the professionalization, transparency, and sustainability of the lottery industry, ensuring that it fulfills its social and economic role responsibly. It’s a partnership that inspires trust, fosters innovation, and opens new perspectives for the future of Brazilian municipal lotteries,” he emphasizes.
This cooperation demonstrates the sector’s efforts to align public discourse around municipal lotteries. By aligning local agendas with the international iGaming calendar, BiS SiGMA, Jogo Positivo, and ANALOME contribute to establishing consistent regulatory benchmarks. Furthermore, they attract private investment and ensure transparency for the lottery product.
Registration for the III National Congress of Municipal Lotteries, which will take place on August 13th and 14th, 2025.
About BiS SiGMA
BiS SiGMA is a joint venture between the Brazilian iGaming Summit (BiS), created in 2021. The Malta-based SiGMA group is a leading global brand in organizing gaming industry events, with eight regional editions across all continents.
Held annually in São Paulo, the event has become the largest business forum for the gaming and betting industry in Latin America. It brings together operators, technology providers, regulators, investors, and specialized media.
The most recent edition occupied 30,000 m², welcomed more than 18,000 professionals and featured more than 250 exhibitors from 40 countries. In addition to the trade show, BiS SiGMA offers panels, workshops and awards that encourage discussion on regulation, innovation and responsibility in iGaming.
The next edition of BiS SiGMA will take place from April 6 to 10, 2025, in São Paulo. More information: https://www.bis-sigma.com.
About ANALOME
The National Association of Municipal Lotteries (ANALOME) is a non-profit organization created to represent and promote the development of lotteries established by Brazilian municipalities.
The organization brings together public managers, operators, technology providers and experts. Thus, offering technical and legal support, training programs and the production of studies aimed at the implementation and responsible management of subnational lotteries.
Among its initiatives is the National Congress of Municipal Lotteries, which will reach its third edition in 2025 as the main forum for debate on economic sustainability, integrity, and innovation in the sector. More information: https://analome.com.br/
About Positive Gaming
The Brazilian Positive Gaming Association (AJP) is a nonprofit organization dedicated to promoting responsible practices and ethical and sustainable actions in the gaming and betting sector in Brazil.
The entity is made up of experts, operators, technology developers, academics and representatives of civil society. The AJP also serves as a reference center for the development of policies, programs, and initiatives that ensure a safe environment. It also provides a transparent and socially responsible process for players and operators.
Its mission is to foster a culture of conscious gambling, based on education, prevention, and innovation. This balances the sector’s economic growth with consumer protection and market integrity. To this end, AJP provides technical, legal, and educational support, in addition to conducting research, developing studies, and promoting events that encourage knowledge exchange and regulatory improvement.
Among its notable initiatives are national awareness campaigns, partnerships with public and private agencies, and the holding of forums and conferences that bring together industry leaders to discuss trends, challenges, and solutions for strengthening the gaming industry in the country.
In addition, it was involved in the creation of the National Congress of Municipal Lotteries, which will hold its third edition in 2025, consolidating its position as the main meeting point for discussing economic sustainability, integrity, and innovation in the municipal lottery sector. More information: https://jogopositivo.com.br/.
