TaDa Gaming has entered into a new partnership with EveryMatrix to expand its presence in the North American iGaming market. This expansion will take place through its B2B aggregator platform, SlotMatrix.
Powered by EveryMatrix, SlotMatrix offers seamless integration of premium content across global platforms. This results in increased revenue and a growing game portfolio.
Following the parent company’s 2022 agreement with BetMGM—the leading US iGaming operator—SlotMatrix has established a solid reputation with players. Now, these players will be able to access TaDa’s content. The launch will take place with the release of the title TriLuck™, 3 Coins Treasure, in the states of Michigan and Pennsylvania.
Tada Gaming’s TriLuck™ Concept Highlights
The TaDa TriLuck™ concept offers an exciting take on classic triple pot casino games. Its unique mechanic allows three bonus games to be triggered simultaneously with just one spin. This guarantees high winning potential, as well as immersive designs and cinematic 3D animations.
Part of the TriLuck™ series, this new title also features fixed jackpots with multipliers and the lock & respin feature. It also offers three bonus game accumulators and multipliers in an Asian-themed slot with a sophisticated look.
Diversified portfolio and innovation
TaDa is a trusted, award-winning content provider with a diverse portfolio of 200 titles. Among them are its exclusive fish-shooting games. More than that, with gamification tools like GiftCode and WIN CARD, the company reinforces engagement. This boosts player retention and differentiates operators across different audiences.
SlotMatrix: Largest Library in the Industry
As EveryMatrix’s proprietary aggregator platform and the industry’s largest content library, SlotMatrix has made significant progress. Its focus is now on providing cutting-edge aggregated content to Tier 1 operators. The service currently holds licenses for Connecticut, Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario.
With over 37,000 games from over 350 content providers, the player experience is enhanced thanks to SlotMatrix’s gamification and engagement features, such as free spins, leaderboards, and tournaments.
Arthur Lee, Business Development Manager at TaDa Gaming, said: “Partnering with a company of the caliber of EveryMatrix is an important milestone, allowing us to begin our next cycle of growth with the global BetMGM brand.”
“The US is a key market for us, so this introduction to a new customer profile is an exciting move. We look forward to this collaboration,” he added.
Björn Sjoberg, Chief Commercial Officer at SlotMatrix, commented: “SlotMatrix is respected and trusted for delivering innovative and unique gaming experiences on our platform. Working with a dynamic provider like TaDa is a key part of our ongoing strategy to deliver cutting-edge content to US players.”
About TaDa Gaming
TaDa Gaming is a leading game development company with over 30 years of experience. Recognized for its innovation and excellence, the TaDa team has created over 200 high-quality games.
Titles include video slots; fish shooting games; table games; card games; bingo; and crash games for mobile platforms, consoles, and H5. The company prioritizes expertise and research to maintain its unique position in the gaming industry. Its goal is to deliver an unparalleled gaming experience to a global and diverse player base.
About EveryMatrix
EveryMatrix offers iGaming software, solutions, content, and services for casinos, sports betting, payments, and affiliate management. It serves global tier-1 operators as well as emerging brands. The platform is modular, scalable, and regulatory-compliant, allowing for combinations with proprietary and third-party technologies.
EveryMatrix empowers its clients to put bold ideas into practice, delivering exceptional experiences in regulated markets. The company has over 1,400 employees across 15 offices and 15 countries, serving over 300 clients worldwide, including in the regulated US market.
EveryMatrix is a member of the World Lottery Association (WLA) and the European Lotteries Association. In September 2023, it became the first iGaming provider to receive the WLA Responsible Gaming Certification.
The company maintains a strong commitment to responsible gaming and player protection, while developing market-leading solutions.
