The regulation of online betting in Brazil completed one year, marking a new stage for a sector that had been growing rapidly in the country. The new regulatory framework brought clearer rules for operators, expanded inspection and consumer protection mechanisms and paved the way for a more structured and transparent business environment.
With the advancement of regulation, the market is now entering a moment of assessment of the first impacts of the new rules and the next steps to consolidate the sector in the country.
Among the topics under debate are:
- The fight against the illegal market,
- The adaptation of companies to regulatory requirements,
- The role of technology in operational security,
- The economic opportunities that arise with an officially regulated market.
These discussions will be highlighted during BiS SiGMA South America, considered the biggest event in the betting, iGaming and bettech industry in Latin America. Recognized as a pioneer in the sector in the region, the meeting brings together executives, experts, regulators and technology companies to discuss market trends, challenges and opportunities.
What is the importance of BiS SiGMA South America
The event will be attended by renowned names in the industry and relevant personalities from the Brazilian sector, who will analyze the scenario after the first year of regulation and share perspectives on the future of the betting market in the country.
For the organizers, the debate on regulation is essential to strengthen the industry and expand public understanding of how the sector works.
“Completing one year of regulation represents a very important milestone for the Brazilian market. The existence of clear rules brings more legal certainty, encourages investments and contributes to a more responsible environment for everyone involved”, says Alessandro Valente, chairman of the event.
“BiS SiGMA South America was created precisely to promote this dialogue between the main names in the industry. To show that, with regulation and transparency, it is possible to overcome once and for all the prejudice that still exists around the betting sector”, adds Valente.
“Even with all the advances in the sector’s regulatory process, there are still points that generate legal uncertainty and doubts among different market actors. Therefore, constant dialogue is essential”, says Flávio Figueiredo, managing director of BiS SiGMA South America.
“Our conferences appear precisely as the best space to promote this debate in a qualified way. Bringing together regulators, operators, experts and industry representatives to discuss paths, share experiences and contribute to the construction of an increasingly transparent, safe and sustainable environment for the sector”, adds Figueiredo.
By bringing together experts and industry leaders, the meeting should function as an important space for exchanging knowledge and strategic alignment on the direction of the sector in Brazil. In other words, reinforcing the role of regulation as one of the pillars for the sustainable development of the betting market in the country.
About BiS SiGMA South America
BiS SiGMA South America is part of the SiGMA Group’s global portfolio of events. One of the main international platforms dedicated to the gaming, betting and technology industry, with editions held in different regions of the world.
Held annually in São Paulo, the event has established itself as the largest and most traditional iGaming and betting business event in Latin America.
For the 2026 edition, the expectation is to receive 18,500 participants, have more than 400 exhibitors and a content program with 250+ speakers. Reinforcing the scale of the event, its international relevance and the role of São Paulo as the main business hub for the sector in the region.
In addition to the business fair, BiS SiGMA South America offers a robust program of content, panels, workshops and awards. The intention is to address topics such as innovation, operations, market trends and industry best practices, actively contributing to the evolution and professionalization of the ecosystem.
