More than one of the main meetings of the iGaming and betting sector in Latin America, BiS SiGMA South America consolidates, with each edition, a strong commitment to social responsibility, sustainability and positive impact on the community.
Throughout every day of the event, the agenda includes environmental initiatives, solidarity actions and, mainly, debates on regulation and responsible gaming.
How the event transforms social impact into legacy
One of the pillars of this commitment is the work of the SiGMA Foundation, the group’s philanthropic arm, responsible for social projects in different countries.
In 2024, for example, the foundation entered into a partnership with Faculdade da Luta, a sports center in the community of Heliópolis, in São Paulo, expanding access for children and young people to sporting and educational activities, an initiative that reinforces the social legacy left by the event in Brazil.
During BiS SiGMA South America, solidarity also takes center stage in the traditional charity auctions held at the SiGMA Awards and BiS Awards.
In this sense, the amounts raised go to the SiGMA Foundation, strengthening education, sports and community development projects.
Furthermore, on the environmental side, the event adopts practices aligned with the concept of sustainability.
“Zero Landfill” Program
Held at the Transamerica Expo Center, BiS SiGMA will feature the “Zero Landfill ” program, developed in partnership with the company Multilixo.
In this way, the initiative guarantees the environmentally appropriate disposal of all waste generated during the event.
In the space, the public will find identified bins for disposing of recyclable and organic waste.
The material is separated into two different bins, with recyclables sent to specialized associations, promoting income generation and reuse of materials, while organic waste goes to controlled incineration.
At the end of the process, the result is the issuance of a certificate that proves the correct disposal of waste, reinforcing the transparency of the operation.
“We know the importance of our market in the Brazilian context, and being able to provide this social counterpart is fundamental for us, as this serves as a source of inspiration for our customers and partners”, says Flávio Figueiredo, managing director of the event.
“Furthermore, the events industry, on a global level, has its environmental impacts, and us being aligned with the best control practices on this topic is fundamental.
Responsibility in every sense is the main pillar of our strategy as a company”, adds Figueiredo.
In addition to practical actions, the event’s conference program also dedicates relevant space to the discussion about regulation, responsible gaming and the socioeconomic impact of the sector.
Experts, authorities and executives debate the role of companies in promoting responsible practices, as well as the return to society through tax collection and investments in public policies.
About SiGMA Foundation
The SiGMA Foundation is dedicated to promoting positive social change by supporting projects and programs that uplift underserved communities, promote education and improve well-being around the world.
It is the charitable arm of the SiGMA Group, with a mission to empower those who need it most through events and fundraising, charity work, educational programs and skills training.
With many gaming companies expressing a desire to engage in CSR regularly, the Foundation is leading the way by transforming lives for the better and leaving a lasting legacy of positive change.
Therefore, the Foundation was created in 2019 and is officially registered with the Commissioner for Voluntary Organizations in Malta.
About BiS SiGMA South America
BiS SiGMA South America is part of the global event portfolio of SiGMA Group, one of the leading international platforms dedicated to the gaming, betting and technology industry, with editions held in different regions of the world.
Held annually in São Paulo, BiS SiGMA South America has established itself as the largest and most traditional business event in the iGaming and betting sector in Latin America, bringing together operators, technology providers, platforms, investors, public officials, and specialized media in an environment focused on generating business, exchanging knowledge, and developing the market.
For the 2026 edition, the expectation is to receive 18,500 participants, have more than 400 exhibitors and sponsors, and a content program with 250+ speakers, reinforcing the scale of the event, its international relevance, and São Paulo’s role as the main business hub for the sector in the region.
In addition to the trade show, BiS SiGMA South America offers a robust program of content, panels, workshops, and awards, covering topics such as innovation, operations, market trends, and industry best practices, actively contributing to the evolution and professionalization of the ecosystem.
