Victor Arias, vice president for Latin America at ARISSE, powering Pragmatic Play, analyzed the first year of regulated betting in Brazil. “We’re talking about the largest regulation in the world. We have a very strong legal and compliance team, which is always ensuring compliance with all specific requirements and regulations.”
He added: “And in this case, Brazil is no exception. We’re talking about a market that’s growing when it comes to the digital community. You have a great passion for sports in Brazil. It’s been very positive for us. We’re always looking to bring innovation.”
Arias also spoke about Pragmatic Play‘s big news for 2025. “This year has been very exciting. We created our sports betting platform for the Latin American market. The market has responded very positively.”
“We have a very clear strategy when it comes to bringing new things. This is changing our localization strategy. It’s our responsibility to bring the most modern to the market,” he added.
Planning for the coming months
According to Victor Arias, the market can expect new developments from the company soon. “You can expect innovation and new updates in the coming months. To date, we operate in 33 jurisdictions around the world,” he mentioned.
Regarding its operations in Latin America, he highlighted the company’s strong presence in countries such as Brazil, Colombia, and Peru. “We have a very strong base. What we’re always striving for is to continue our strategy: to expand, grow, and bring the latest innovations,” he concluded.
