Boomerang Partners attracted huge attention at SiGMA Europe 2024 with legendary AC Milan players Massimo Ambrosini and Serginho. Football stars supported the company’s activities on the opening day of the event.
The AC Milan legends held an autograph and photo session and also personally presented gifts to the winners of the Boomerang draw. The winners received autographed balls and the main prize – a trip to an AC Milan home game in the 24/25 season.
The company engaged almost 2000 participants with daily draws during the three-day event. The Boomerang Partners affiliate team had a productive conference. They held numerous meetings with new and existing partners.
These discussions have led to key agreements that will further strengthen Boomerang’s position in sports affiliate marketing. In total, the Boomerang stand was visited by several thousand people during the event days.
Visitors were attracted not only by celebrity guests, but also by special offers for sports betting traffic.
Growth in the betting sector
In 2024, the company has grown significantly. Boomerang Partners’ flagship product, Boomerang Bet, became the Official Regional Betting Partner of AC Milan in 2024. In August, the company also partnered with Swiss player and Juventus striker Alisha Lehmann.
These partnerships emphasized the company’s focus on driving sports betting traffic. The company achieved recognition at SiGMA Europe 2024 by receiving an award in the Best Player Engagement category.
Thus, SiGMA Europe 2024 was a success for Boomerang Partners. The company reinforced its leadership in sports affiliate marketing. It also reaffirmed its commitment to providing world-class experiences for both partners and players.
About Boomerang
Boomerang Partners is a fast-growing global company offering a wide range of iGaming products. Demonstrating strong growth, it paid out over €50 million in 2023 alone, while averaging over 15,000 first-time deposits every month.
In 2024, Boomerang Bet became the Official Regional Betting Partner of AC Milan in Europe and partnered with women’s football star, Swiss and Juventus striker Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate traffic tournament.
The company’s portfolio contains more than 15 active gaming products, including sports betting brands. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products offer personalized bonuses and 24/7 multilingual support.
