EstrelaBet, one of the largest Brazilian bookmakers, announces its return to the eSports universe as the new master sponsor of Vivo Keyd Stars.
With a strategic partnership, EstrelaBet will not only print its logo on the front and shoulder of the team’s t-shirts, but will also invest directly in the structure and strengthening of the organization, which today is one of the main esports organizations in the country.
Recognized for its enormous prestige with teams from LoL (League of Legends), Rainbow Six and Honor of Kings, the organization has a highly active gaming community. Furthermore, it has a very participative crowd at the championships.
In 2024 alone, Vivo Keyd Stars reached an audience of more than 57 million throughout the championships it competed in, according to the website specializing in eSports, Esports Charts.
EstrelaBet will invest in Vivo Keyd Stars infrastructure
In 2025, EstrelaBet will invest in the Vivo Keyd Stars infrastructure. The objective is to provide cutting-edge equipment and training that will enhance the team’s preparation for the season’s major tournaments.
Therefore, the partnership also includes the production of exclusive content and activations aimed at the gaming community. The planning includes content such as behind-the-scenes, interviews and special campaigns on social media.
According to Renan Cavalcanti, CMO of EstrelaBet, this partnership goes beyond a simple sponsorship. “Technology is part of our daily lives at EstrelaBet, and we look for partners who share this DNA.”
“More than a sponsorship, this partnership reinforces essential values for us and the gaming universe, such as emotion, responsibility and fun. We are excited to build new experiences and bring the gaming community even closer to other forms of entertainment, such as betting”, he explained.
For Hugo Tristão, CEO of Vivo Keyd Stars, the partnership marks an important moment for the organization. “We are very happy to resume our partnership with EstrelaBet, a company that has technology and gaming in its DNA.”
“This support will be essential to boost the team’s performance and further strengthen our connection with the gaming community, which is the true soul of eSports,” he concluded.
