EstrelaBet, one of the main betting houses in Brazil, is the newest member of the International Betting Integrity Association (IBIA), a global entity that works to promote integrity in the regulated sports betting sector.
By joining the association, EstrelaBet joins more than 140 brands around the world in combating game manipulation. In Brazil, IBIA maintains a cooperation agreement with the Ministry of Finance to strengthen the integrity of the betting market.
EstrelaBet and IBIA against game manipulation
The partnership with IBIA is part of EstrelaBet’s strategy and strict policy to prevent game manipulation. Furthermore, the company follows current regulations and uses data and strategic collaborations to identify, prevent and investigate suspicious activities in regulated betting markets.
According to the group, EstrelaBet adopts internal policies and best practices. And, it maintains other partnerships with specialized monitoring initiatives, such as Genius Sports, and promotes awareness actions with sponsored teams.
“The partnership with IBIA, a global reference institution in integrity, reinforces our commitment to adopting best practices and increasing rigor in preventing manipulations and fraud, contributing to a safer and more transparent environment for everyone’s entertainment”, says Fellipe Fraga, Chief Business Officer (CBO) and Institutional Relations (IR) at EstrelaBet.
About IBIA
IBIA is a non-profit organization dedicated to protecting regulated sports betting markets against match fixing. Its global health monitoring network enables the tracking of transactional activities associated with individual customer accounts.
IBIA numbers
- IBIA members generate more than $300 billion in annual betting volume;
- Representing around 50% of the global regulated commercial sports betting sector – including physical and online platforms –
- More than 50% in the exclusively digital segment.
“We are very pleased that EstrelaBet has become a member of IBIA, joining a growing list of licensed operators in Brazil committed to maintaining the highest standards of integrity in betting”, highlighted Khalid Ali, CEO of IBIA.
“This partnership extends the reach of our world-class betting integrity monitoring network. Supporting efforts to protect the newly regulated Brazilian online sports betting market.”
Ali concluded: “We are excited to work closely with EstrelaBet to protect its customers and its betting operation against betting-related corruption threats.”
