EstrelaBet, one of the main bookmakers in Brazil, is the newest sponsor of the Brazilian Championship on Record, the broadcaster that holds the broadcasting rights for the competition from the 2025 season onwards, in an agreement signed with Liga Forte Futebol (LFU).
The Druid agency is responsible for the sports betting operator, which will have its brand displayed throughout the 38 games broadcast by the broadcaster.
The games will be shown on open TV and the matches will also be broadcast on R7.com and PlayPlus, the channel’s streaming service. “The Brasileirão is a competition with strong appeal to fans”, highlights Renan Cavalcanti, CMO of EstrelaBet.
“We always strategically analyze possible partnerships and saw that this is a great opportunity to encourage the sport and position EstrelaBet as a brand that supports the sport”, he added.
EstrelaBet is a sponsor of traditional clubs in Brazil
Recently, EstrelaBet provided one of the greatest experiences that Vinicius Gomes dos Santos, Internacional fan, had in his life. Thus, the Bahian realized his dream last Saturday (19) by watching his first Gre-Nal in Beira-Rio, with Colorado winning 1-0.
The 28-year-old doorman, born in Bahia, went viral after being caught encouraging Inter while working at Morumbi, during the 3-1 victory against São Paulo. But, even away from Porto Alegre, Vinicius always followed the team, having watched other matches in São Paulo.
Then, EstrelaBet, the club’s sponsor, provided him with an exclusive tour of the Colorado facilities, as well as a membership to the Supporter Membership program for one year.
The bookmaker, which is a sponsor of the Beira-Rio stadium, is a great supporter of national football, supporting several clubs such as:
- Internacional
- Criciúma
- Ponte Preta
- América-MG
