EstrelaBet is the master sponsor of Ponte Preta. Now, the company has expanded its partnership with the club by participating in the revitalization of the entrance hall of the life insurance sector and boxes at Moisés Lucarelli stadium, in Campinas (São Paulo).
The space is now called “Setor EstrelaBet Vitalícias e Camarote” and reinforces the brand’s presence in the heart of the Macaca house. The contract is valid until the end of the 2024 season.
The sector underwent a remodeling and revitalization process, which also had the support of the betting company.
Leandro Figueiredo, Head of Sponsorships at EstrelaBet, stated: “Contributing to the revitalization of a noble sector of Moisés Lucarelli, one of the most traditional stadiums in the interior of São Paulo, is a great honor for EstrelaBet.”
“Stamping our brand in this location is more than just a sponsorship action; it’s about building a legacy that lasts, reflecting the strength of our partnership with Ponte Preta and the commitment to generating value that goes beyond the contract period”, he added.
According to André Procópio Sales, Marketing Director at Ponte Preta, the partnership with EstrelaBet is an important milestone for the club.
“This partnership with EstrelaBet represents a significant step towards the modernization and strengthening of the Moisés Lucarelli stadium, a historical heritage of the football club, Campinas and our country.”
“The expansion of the partnership and the investment in the revitalization of the lifetime and box seats sector reinforce the commitment of both parties to providing an even more special experience for our fans”, added the director.
Ponte Preta stadium anniversary and EstrelaBet activations
To celebrate the stadium’s 76th anniversary, celebrated on September 12th, EstrelaBet prepared several activations. Furthermore, these actions will take place during the game on Friday (13). On that day, Macaca will face Ituano in the 26th round of Series B of the Brazilian Championship.
On this occasion, the betting company will offer items such as balloons, flags for fans and deliveries of gifts through promotional actions.
With 75 years of history, Moisés Lucarelli has a capacity for more than 17 thousand spectators. The stadium has already hosted historic clashes. These events were at state, national and even continental level.
For example, the stadium hosted the quarter-finals of the 2013 Copa Sudamericana. This competition was part of a historic campaign, resulting in Ponte Preta finishing runners-up.
