Esportes da Sorte has just been announced as the new master sponsor of Ceará. According to the official website, the agreement is the largest contract ever signed by Vozão and guarantees the brand’s exposure in the main space of the team’s uniform and on all signage at the club headquarters, social area and Training Center.
The new partnership was confirmed in a press conference held this Wednesday (29), in the CT press room in Ceará, with the participation of the COO of Grupo Esportes da Sorte, Ícaro Quinteiro, as well as Daniel Trajano, Executive Director of the Group.
On the Ceará side, President João Paulo Silva and Commercial Manager, Ricardo Costa, as well as other members of the club’s management body, were present at the announcement.
“It is a great pleasure to sign this agreement together with Ceará, a club with a great history and an extremely passionate fan base. We hope that this partnership yields excellent results for both sides, and that we can embark on a path of enormous success”, highlights Darwin Filho, CEO of Esportes da Sorte.
Furthermore, the club and the bookmaker also announced the new partnership on social media. In a thematic production that highlights the history of Ceará, the video highlights the popularity of the black and white team and the large number of people passionate about the club.
Partnership debut
With an agreement signed until the end of the 2026 season, Ceará’s new partner debuts on the club’s shirt next Friday (31). On this date, the black and white team hosts Coritiba, at Arena Castelão, in a match valid for the eighth round of Series B.
Close to completing 110 years of history, Ceará has one of the biggest fans in the Northeast. Among Vozão’s main achievements are the North-Northeast Tournament, three Northeast Cup titles and 46 Cearense Championship cups.
About Esportes da Sorte
Esportes da Sorte, with the slogan “it’s much more than betting”, is increasingly present in different segments. In football, it currently sponsors traditional Brazilian teams, such as Palmeiras, Grêmio, Athletico, Bahia, Náutico and Ceará.
Still in the sporting world, it forms a partnership with X1 Brazil Combate, the biggest one-to-one event in Brazil. In the entertainment sector, the company has ties with the main influencers, such as Carlinhos Maia, Léo Santana, Virgínia Fonseca, MC Daniel, Jojo Todynho, among others.
