Santos Futebol Clube has ended its search for a main sponsor for its uniform.
The club’s board signed, this Wednesday (25), a three-year contract with the betting platform Novibet, which will occupy the main front space on Peixe’s shirt.
The deal stipulates a fixed payment of R$ 35 million per season, but an aggressive profit-sharing model could increase that amount to R$ 85 million annually.
How does the fan engagement-linked bonus work?
To more than double the fixed fee, Santos will need the strength of its fans in the stands.
The contract stipulates that the club will be entitled to 25% of all the company’s revenue generated by the activities of Santos fans on the platform.
In this way, the board projects to earn around R$ 50 million extra per year just from the registration and bets of these new black-and-white (Corinthians) users.
In addition to this transfer, the agreement also stipulates the payment of bonuses if the team achieves sporting goals throughout the season.
Summary of Santos’ new contract
- Duration: 3 seasons
- Space: Front master of the uniform.
- Fixed value: R$ 35 million per year.
- Variable value: 25% of the revenue generated by new Santos fans (club projection: R$ 50 million/year).
- Total potential: R$ 85 million per year.
The weight of compliance and ZeroUm’s refusal.
The most prominent space on Santos’ jersey had been vacant since the beginning of the season, when the club terminated its contract with 7K.
In recent weeks, the board even received a higher financial offer in fixed amounts from ZeroUm, which would pay R$ 80 million per year.
However, the deal ran into problems with the club’s compliance department.
The red alert was triggered after legal counsel indicated that ZeroUm operates in Brazil only through a provisional injunction obtained in court.
In return, Novibet offered complete security to Peixe, as it has had definitive authorization from the Ministry of Finance to operate in the Brazilian market since February 2025.
