As an official sponsor of the Rio Open, Betnacional presented a unique and technological activation at the biggest tennis tournament in South America. The brand developed a smart mask that measures, in real time, the vocal power of fans visiting the company’s booth.
The initiative aims to “put the passion for tennis into play” during the competition days, which take place between February 16th and 22nd at the Jockey Club Brasileiro. In addition, the Brazilian betting site also monitors the decibel level of the main court throughout the matches.
The initiative shows that fans can let loose and express their passion on display. At the same time, they can comply with the rules of tennis, without their voices—even at high volume—disturbing the players during the point.
With a specially adapted audio sensor, the mask’s processor captures the participant’s sound intensity and instantly converts the scream into decibel levels.
Three technological layers structure the experience.
The experience was designed in three technological layers, with simple and quick steps. First, participants register, a process carried out by promoters via tablet or mobile phone.
Next, the visitor uses the smart mask to record their actual vocal power. Finally, the collected data automatically feeds into a system that generates a dynamic ranking, displayed in real time on LED screens at the brand’s booth..
Which game has set a record for the highest decibel level in the tournament so far?
The match between Brazilian Luís “Guto” Miguel and Vilius Gaubas, from Lithuania, held on the main court Guga Kuerten on Tuesday (17), recorded the highest decibel level of the tournament so far.
The result even surpassed the match between Brazilians João Fonseca and Thiago Monteiro. The peak sound of the match was 108.4 dBa.
Guto was born in Goiás and will turn 17 on February 26th. He is considered a great rising star in Brazilian tennis and reached third place in the ITF (International Tennis Federation) combined junior ranking in January.
How activation reinforces brand positioning and creates an immersive experience.
More than just a promotional campaign, the activation reinforces Betnacional’s positioning as a brand that connects technology, entertainment, and the passion of Brazilian fans for sports.
By transforming the shout into silence, the company creates an immersive experience. Furthermore, the campaign resonates with both the sports world and the innovation and brand experience market.
For Jorge Peixoto, Head of Brand Experience at Betnacional, the action at the booth reflects the brand’s vision of being present in the conversation with the event’s audience.
Jorge Peixoto states: “We created an experience that translates emotion into real data. The technological mask is a fun and innovative way to measure something that has always been present in sports: the strength of the Brazilian fans, who are fanatical, present, and supportive at every point of the game.”
We are literally putting our passion into the game, respecting tennis and its rules. Our goal goes beyond visibility: we want to create experiences that strengthen the connection between sport and the public.”
The proposal also expands the concept of fandom beyond football. This encourages engagement from tennis fans and reinforces Betnacional’s presence at major events. In the vibrant atmosphere of the Rio Open, the brand transforms emotion into prominence and decibels into competition.
About Betnacional
Betnacional, a sports betting platform that is part of Flutter Brazil, has been authorized to operate in the country with fixed-odds betting since January 2025. The authorization is in accordance with SPA/MF Ordinance No. 2,092/24.
Reinforcing its positioning as “the bet of Brazilians,” the brand invests heavily in promoting national culture. Therefore, it sponsors some of the biggest events and programs in the country, such as the Rio Open. Betnacional also has prominent ambassadors, such as soccer star Vini Jr., singer Nattan, and journalist Galvão Bueno, a leading figure in Brazilian sports commentary.
The presence of Brazilian betting companies is significant in sports. They have strong visibility in stadiums and through advertising spots in various championships, via BRAX. Furthermore, they are the official sponsor of Futebol 2026 on Rede Globo, and the main sponsor of Sport Club do Recife and Cruzeiro Esporte Clube. The brand will also be partnered with CazéTV for the broadcast of the 2026 FIFA World Cup.
Betnacional encourages the sustainable growth of the betting sector in Brazil. The company reinforces its commitment to responsible gaming through a partnership with the Brazilian Institute for Responsible Gaming (IBJR).
