HomeBookmakersBetnacional strengthens sports department with the hiring of new executives

Betnacional strengthens sports department with the hiring of new executives

Betnacional, a platform that is part of the Flutter Brazil ecosystem, announces the hiring of Damien Lynch as Head of Sports and Frederico Cunha as Head of Casino. These new leaders are part of the company’s strategy to consolidate key portfolio sectors and improve results in priority business areas.

With 14 years at Flutter International, Lynch has worked for renowned brands such as Betfair and Paddy Power. Throughout his career, he has participated in the development of plans and analyses focused on game acquisitions, as well as sponsorship roadmaps and projects related to international regulatory compliance. He has also contributed to process automation initiatives within the organization.

New hires expand the operation’s technical capacity

João Studart, CEO of Flutter Brazil, commented: “These new leaders strengthen our technical and operational foundation, allowing Betnacional to continue to stand out in an increasingly competitive and regulated market.”

Meanwhile, Frederico Cunha brings over four years of experience in the commercial areas of Betnacional and Betfair. He now takes on the responsibility of leading the team responsible for the structure and development of the platform’s gaming department.

The hires reflect Betnacional’s plan to strengthen its sports and casino offerings. The company seeks to secure expertise, innovation, and expansion capacity in key areas of its operations.

About Betnacional

Betnacional, a betting platform that is part of Flutter Brazil, has been authorized to operate in the country with fixed-odds bets since January 2025. The company complies with SPA/MF (Ministry of Finance’s Prizes and Bets Secretariat) ordinance No. 2,092/24. Reinforcing its positioning as “the bet for Brazilians,” the brand invests in promoting national culture.

In addition, it sponsors some of the biggest events and programs in the country, such as Big Brother Brasil 2025, Rio Open, Lollapalooza, Lauana Prado’s Raiz tour and the traditional Salvador Carnival, among others.

Betnacional also has prominent ambassadors, such as football star Vini Jr., singer Nathanzinho and iconic journalist Galvão Bueno.

Bet dos Brasil’s presence in sports is notable, with strong visibility in stadiums and advertising placements in several championships through BRAX. Furthermore, it is the official sponsor of Futebol 2025 on Rede Globo, and the master sponsor of Sport Club do Recife and the Rio 2025 Marathon.

Finally, Betnacional encourages the sustainable growth of the betting sector in Brazil and reinforces its commitment to responsible gaming through a solid partnership with the Brazilian Institute of Responsible Gaming (IBJR).


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