The Tampa Bay Buccaneers announced a new partnership with Hard Rock Bet. The company is now the Buccaneers’ official sportsbook. Based in Florida, it is the only legal sportsbook in the state.
Additionally, Hard Rock Bet will now be recognized as the team’s newest pewter sponsor, the organization’s most prestigious partnership level.
The partnership will feature new game-day experiences, with exclusive promotions and offers for Buccaneers fans, not only at the stadium but also throughout the Tampa Bay area.
According to Atul Khosla, Chief Commercial Officer of the Buccaneers, the partnership aims to enhance the fan experience. “We are always looking for ways to enhance the gameday experience and evolve with the needs of our fans.”
“With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly become an essential touchpoint for our fans on game day.”
“This partnership brings the best of both worlds — exclusive opportunities and unique in-app experiences — giving fans more ways to interact, whether they’re watching from home or cheering from their seats at Raymond James Stadium,” he said.
Tampa Bay Buccaneers and Hard Rock Bet Partner to Create Exclusive Fan Experiences
The partnership includes a variety of co-marketing elements, such as marquee signage, digital, CRM, and social campaigns throughout the season. Additionally, Hard Rock Bet Sportsbook players will have special experiences at Raymond James Stadium, as well as exclusive VIP access to Buccaneers off-site events.
Through the partnership, Bucs fans will also have the opportunity to receive exclusive promotions at the stadium and on the Hard Rock Bet Sportsbook app.
“This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access,” said Nick Menas, on behalf of Hard Rock Bet.
“We’re seeing the excitement around the team on the app – as the Buccaneers are among our most-watched teams – and we’re confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership,” he said.
Hard Rock Bet will also maintain a significant presence at Bucs Beach for select games. The beach-themed activation area is located on the south side of Raymond James Stadium.
The team makes its 2025 regular season home debut in Week 3 against the New York Jets. Stadium-goers can also bet on the Buccaneers at the Hard Rock Sportsbook and at the kiosks at the Seminole Hard Rock Hotel & Casino Tampa.
