Club Atlético River Plate has signed a sponsorship agreement with Kaizen Gaming, a global gaming company and owner of Betano. Starting this season, the betting company will become the club’s main shirt sponsor.
Therefore, this partnership represents a strategic advance for Kaizen Gaming, which launched Betano in Argentina just one year ago. The company is already among the most relevant online betting platforms in the country.
In addition to expanding sponsorship initiatives, Kaizen Gaming reinforces social responsibility activities. In this way, it consolidates its prominent position in the international market, promoting safe environments for players.
Through this agreement, River Plate seeks to strengthen its international presence and diversify its revenue streams. The collaboration with Betano thus signals the club’s commitment to innovation, excellence and building strong relationships with leading global brands.
Other details about the partnership between Betano and River Plate
Jorge Brito, President of River Plate, said: “It is a very important step to join forces with Kaizen Gaming and its Betano brand. They are aligned with our international focus, being present in 19 markets.
Kaizen Gaming has demonstrated, through its work with the CONMEBOL Copa América 2024 and the Betano Professional Football League Tournament, its great performance in marketing.
River Plate is a benchmark club in global sports marketing and the most popular in the world, in addition to being recognized for its people and its stadium, where we have played more than 85 matches with a full house. We continue to grow and make history, and we welcome Betano to our great community.”
River Plate General Secretary Stefano Di Carlo explained: “This agreement is the result of a long-term strategy that we have developed to consolidate the club as a global leader, backed by its institutional strength and more than 120 years of sporting success.
The fact that an international company like Betano has chosen this alliance says a lot about the visibility and strength that River Plate projects around the world, and about the trust that our institutional and sporting project generates.”
Kaizen Gaming Director Talks About Argentine Club’s Tradition
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “River Plate is a global football institution, with one of the biggest fan bases in the world and a history stretching back over 120 years.
As our conversations with River Plate members progressed, the alignment between Betano and River Plate in terms of values, ambition and vision for the future became increasingly evident.
The passion of the club and its fans is unparalleled, and it is thrilling to join them in the next chapter of their storied history.”
About Kaizen Gaming | Betano
Kaizen Gaming is one of the largest GameTech companies in the world, prioritizing technology and people. For this reason, it seeks to improve the betting experience and offer responsible entertainment to millions of customers in several countries.
The company owns Betano, an established online sports betting and gaming brand with operations in markets across Europe, the Americas and Africa. More than 2,700 employees are based in several countries.
The company has received recognition as a leading player in the global sports betting and gaming scene, winning several industry awards. In 2024, Kaizen Gaming won seven trophies at the EGR Operator Awards. In addition, they were recognized in categories such as “Operator of the Year” and “Employer of the Year”.
Also at this event, the company received awards for “Affiliate Program” and “Football Betting Operator”, “In-House Product”, “In-Play Sports Operator” and “Mobile Sports Product”.
