The Ultimate Fighting Championship (UFC) has officially announced NetBet as its sports betting partner in the UK, Ireland, Greece, Italy and Romania.
The new marketing partnership will kick off at UFC Fight Night on March 22 at the O2 Arena in London, with NetBet having a prominent presence in the Octagon, on UFC international broadcasts and across digital and social platforms.
Nicholas Smith, Senior Vice President and Head of International Business at TKO, said: “As UFC continues to grow in Europe, it’s great to bring on such a reputable betting partner with an established fan base.”
Smith added: “We couldn’t start at a better time than with UFC Fight Night: Edwards vs. Brady, our main event this year in London.”
NetBet will be at dozens of UFC live events
The MMA organization currently hosts over 40 live events per year in several countries. It recently hosted UFC 313 at the T-Mobile Arena in Las Vegas as part of its pay-per-view lineup.
Marcel Prioteasa, CEO of NetBet, said: “We are thrilled to become the European betting partner of the UFC, bringing together the adrenaline-pumping action of MMA with the elite betting experience our customers have come to expect.”
Prioteasa added: “With 2025 being our biggest year yet and an increasingly engaged MMA community, this partnership allows us to bring fans even closer to the Octagon with exciting new ways to interact with the sport they love.”
The partnership between UFC and NetBet promises to strengthen the betting brand’s presence in the European sports scene. In addition, the initiative aims to attract even more MMA fans to the sports betting universe.
