Betano, one of the main bookmakers in Brazil, announced the acquisition of the naming rights for the Supercopa Betano Rei 2025. The event, which will take place on February 2nd, at Estádio Mangueirão, in Belém (PA), at 4pm, will place Flamengo, champion of the Copa Betano do Brasil 2024, and Botafogo, winner of the Brasileirão Betano 2024, face to face.
Furthermore, the betting company is already a partner of the Brazilian Football Confederation (CBF) in the two main national championships: the Brasileirão Betano and the Copa Betano do Brasil. The company has strengthened its presence in football, offering a safe and legal experience to online betting fans.
According to Guilherme Figueiredo, Commercial Director at Betano, “this new partnership reinforces our commitment to national football. We’re present at the biggest tournaments, providing memorable experiences for fans and strengthening our support for post-orientation entertainment. It will be a great game, a Rio classic between champions.”
The betting company will have broad visibility during the event, with its brand presented on totems, backdrops, interview areas, awards, banners and signs. Furthermore, the company will reward the best player in the final with the “Troféu de Craque Betano”. The brand will also have the rights to the goal balls, which will be autographed and distributed to selected customers.
Off the field, in partnership with the CBF, the bookmaker will take 48 indigenous leaders to the stadium to watch the game between Flamengo and Botafogo. This initiative reinforces the company’s commitment to diversity and inclusion.
Previously known as the Supercopa do Brasil, the competition was renamed Supercopa Rei in 2024, in honor of Pelé, the eternal king of Brazilian football. The betting company is proud to be part of this legacy, associating its brand with one of the biggest icons in sport.
About Betano
Betano, one of the largest bookmakers in Brazil, is a brand created to offer excellent experiences through its platform, available for desktop, laptop, tablet, cell phone and Android application.
The operator seeks to continually improve the betting experience and entertain sports fans in a fun and responsible way. Therefore, in Brazil, the betting company holds the naming rights for competitions such as the Brasileirão and the Copa do Brasil.
Finally, the bookmaker is operated by Kaizen Gaming Group, one of the largest and fastest operators in the world. Furthermore, the company is present in 19 countries and has a strategic expansion plan for 26 markets by 2026.
