Bahia celebra parcerias históricas com Viva Sorte Bet e Viva Sorte
Imagem: Bahia / Divulgação

Esporte Clube Bahia SAF made two important contracts official with the companies Viva Sorte Bet and Viva Sorte, marking a historic moment for the club. These partnerships, which involve significant investments, now make up the Squadron’s select group of sponsors.

The contract with Viva Sorte Bet, which takes on the role of master sponsor, is considered the largest ever signed in the club’s history. Meanwhile, Viva Sorte, a capitalization bond company, will stamp its brand on the shoulder blades of the uniforms of the men’s, women’s and youth teams.

Lasting two years, these agreements represent more than financial contracts: they symbolize growth and innovation for Bahia. Viva Sorte Bet brings something new by being the first master sponsor of the club’s women’s team. This highlights the commitment to promoting women’s football.

The brand will occupy prominent space on the front of the game and training uniforms. In addition, it will be visible on LED panels in the stadium, backdrops, signs in the training center and in various promotional actions aimed at interacting with the fans.

The presence of Viva Sorte in Bahia

Viva Sorte, based in Londrina (PR) and with more than 15 years of experience in the market, will take its logo to the shoulder blades of the uniforms. The company is recognized for offering prize draws that transform lives, consolidating its image as synonymous with opportunities.

But the partnership also goes beyond brand exposure. Joint initiatives are planned between Viva Sorte and the club, including exclusive promotional actions that promise to engage fans.

Bahia attracts investments and reinforces relevance

With these contracts, Bahia reaffirms its position as one of the most relevant sports brands in Brazil. The ability to attract significant investments and offer visibility to major brands is a differentiator for the club.

Therefore, the agreement with Viva Sorte Bet, added to Viva Sorte’s entry into the sponsor portfolio, reinforces the connection between sport and entertainment. Thus, this strategy demonstrates how Bahia positions itself in different segments to consolidate its presence on the national sporting scene.