Created 10 years ago in Europe and launched in Brazil in early 2023, with the aim of offering the best betting and online casino experience in the football country, Betsat is expanding its marketing efforts nationwide.
After standing out as Vitória’s main sponsor for the current season and the next, the company announces the signing of Zico, one of the biggest names in Brazilian and world football, as its new number 10, the brand’s official ambassador.
For Javier Del Águila, CMO of Betsat, Zico‘s name came naturally as the most suitable for the partnership. “For us, Betsat is synonymous with trust and credibility, attributes that fit perfectly into the successful trajectory of Zico, the new number 10 of Casa do Torcedor Roxo.”
“On the field, Zico brought joy to millions of fans around the world, and we also invite our customers to have fun on our platforms. Having a partner of Zico’s size by our side only proves our tradition of more than 10 years of global operations”, he adds.
With negotiations mediated by Klefer, an agency specialized in projects in the world of sports and entertainment and responsible for Zico’s commercial management, the partnership begins in August.
Known worldwide for his talent on and off the field, Galinho de Quintino will star in Betsat campaigns on TV, digital environments, OOH, and be present in the company’s strategic actions and fairs.
In addition, the brand will be present on Resenha do Galinho, a weekly interview program with personalities from the world of sport on Band and Bandsports.
“Being able to be alongside globally recognized brands to carry out projects together is a great satisfaction. I am very happy with the announcement of this important partnership with Betsat and ready to develop new ideas, both in face-to-face actions and projects and in the digital world”, comments Zico.
According to Luís Felipe Barreiros, head of Business at Klefer, the new contract comes to further reinforce the Zico brand and its relevance in the sports market.
“Betsat is another great company that believes in the strength of the Zico brand and personality, going far beyond any club and even sport. He is a reference, an idol in all aspects.
As happens in the projects he is involved in, we will be able to enhance reach and engagement. We have no doubt that it will be a great journey”, he highlights.
Trust and credibility
The revelation of Zico as Betsat’s new ambassador took place this Tuesday (30), on Betsat’s social networks.
However, the strategy began much earlier, with a teaser phase and the participation of digital influencers, always using light, humorous language, which even promised Zico’s return to the pitch.
“Our objective was to send the message that Betsat is the right place and home for all purple fans, regardless of the sport. Everyone who breathes the sport is welcomed not just as a guest, but as an essential part of our passionate fans”, says Edinho Potsch, founding partner of the experimental marketing agency Sherpa 42, responsible for the entire strategy.
This Tuesday’s revelation was just the first step in the partnership. In the coming weeks, the public will be impacted in different media in the online and offline universes, in addition to relationship actions between Zico and purple fans who are Betsat fans.
About Betsat
Betsat is a sports betting and online casino website that arrived in Brazil at the beginning of 2023. With a wide variety of games, it gained a loyal following in just a few months. Since the beginning of the year, it has been Vitória’s main sponsor, as the centenary club returns to the national elite as Series B champion.
One of the company’s main strategies is to offer the biggest bonus on the market. Betsat doubles the value of the first deposit up to R$1,700. In addition to attracting bettors with large sums, it also manages to establish some of the best odds for the most important games each day.
In its first months in Brazilian football, Betsat started to offer several Super Odds options. Its bookmakers increase market earnings on certain matches that attract more attention in the Brasileirão, Série B, Copa do Brasil, Libertadores, Champions, World Cup and Euro qualifiers. Furthermore, it is also seeking to expand and diversify its sports betting markets. There is open space for other sports, such as Basketball, Volleyball, Boxing and other Olympic sports, Formula 1 events, MMA events, etc. Politics and entertainment are other options, such as electoral disputes in the United States and monitoring the eliminated and winners of the most popular reality shows.
At its casino, Betsat has industry-leading game providers such as Pragmatic Play, PG Soft, 3 Oaks, Spinomenal, among others. The constant offering of tournaments and promotions is one of the goals of the company and its partners.
Speaking of advantages, Betsat Club is where loyal followers and potential customers meet. Each weekend, participants can submit score predictions for 6 games for free and compete for prizes of R$40 to R$25 thousand at the betting house.
And there’s also Betsat Live, an application with real-time games, statistics, news, videos and many other data to make the 360° experience complete. The company’s vision is that only a well-informed bettor can play safely and have the best experience, to increase their winnings and have more fun.
