Kaizen Gaming, owner of Betano, has revealed a collaboration with the South American Football Confederation (Conmebol) to establish the sports betting brand as an official partner of Copa América 2024.
The agreement, valid until 2028, highlights the company’s commitment to sponsoring competitions between national teams.
The sponsorship contract provides not only for the brand’s association with the tournament, but also for the implementation of actions to encourage sports betting on the Betano platform.
According to the company, this partnership will provide a unique and differentiated experience for fans during the tournament.
George Daskalakis, founder and CEO of Kaizen Gaming, highlighted: “This partnership not only demonstrates our passion for the sport and the region. It also emphasizes our commitment to delivering innovation and excellence in the industry.”
“We look forward to elevating the fan experience to new heights by delivering unforgettable moments through responsible gaming.”
For Alejandro Domínguez, president of Conmebol, the partner’s entry reinforces the entity’s commitment to promoting the future of football in South America.
“Betano and Kaizen’s dedication to innovation in football and gaming is perfectly aligned with our vision for the future of sport in Latin America.
Together, we plan to offer extraordinary experiences to football fans across the continent.”
Betano and other competitions
In addition to the Copa América 2024, in Brazil, the brand is currently the sponsor of both the Copa do Brasil and Series B of the Brazilian Championship.
The sports betting company is also a partner of Atlético Mineiro and Fluminense, as well as negotiating with Vasco da Gama.
The agreement with Conmebol includes other relevant competitions. The list includes the Pre-Olympic tournament, the Women’s Copa América, the Copa América de Futsal and the South American Under-20 Football and Futsal Championships.
