The leading sports betting platform, Bet365, announced its sponsorship of Paulistão and CazéTV broadcasts on YouTube. This move marks the company’s first significant action in Brazil, where it began operating under license on January 1st.
Paulistão, organized by the São Paulo Football Federation, started last Wednesday (15). It is one of the most traditional state championships, bringing together historic clubs and millions of fans.
Mauricio Portela, partner at LiveMode, stated: “LiveMode is proud and excited to have been chosen by bet365 to start its media actions in Brazil.
Throughout Paulistão, we will have special activations in the only competition that allows this integration between brands and football. Furthermore, we will have the chance to produce exclusive content for the debut of bet365 and for CazéTV fans.”
Partnership with CazéTV
On CazéTV, bet365 will be present in live broadcasts of games from teams such as Corinthians, Palmeiras, Santos and São Paulo. The partnership includes special content in live pre-games, with interesting facts, stories and characters related to the matches. These themes will guide discussions in the studio and live interactions with fans around the stadium.
In addition to the broadcasts on CazéTV, as sponsor of Paulistão, bet365 will be present at all player substitutions, crucial moments of the matches. The brand will appear on LED spaces, replacement boards and inserts during the broadcast.
In compliance with the regulations of the sports betting market in the country, the company reinforces its commitment to Responsible Gaming, promoting a safe and reliable environment. The betting company uses advanced technology and improved policies, backed by its 20 years of experience in the global market.
About bet365
bet365 believes that all sports should be extraordinary. Offers high-quality products covering 96 sports and over 1,100,000 live streams to 100 million customers worldwide.
With 9,000 employees across offices in the UK, Brazil, USA, Gibraltar, Malta, Australia, Colombia and Bulgaria, the company provides tools to help customers control their betting activities.
Furthermore, bet365 is authorized to operate in Brazil with provisional authorization from SPA/MF nº 2.104 – 12.