The official schedule of BiS Brasília 2026 continues this Wednesday (3), at Royal Tulip Alvorada. The event is dedicated to the iGaming and betting ecosystem and reinforces the dialogue between the private sector, public authorities and society on the development of the regulated gaming, casino and lottery market in Brazil.
Today’s agenda includes debates on the importance of sponsorships and incentive laws for sport and culture, the limits of advertising and digital influence in the country, the new regulatory phase of Brazilian iGaming, in addition to the role of the media in building trust for the sector.
What were the highlights of the first day of BiS Brasília
But the event began this Tuesday (2), with speeches by the creators, Alessandro Valente and Carlos Cardama, alongside the Maltese ambassador to Brazil, John Aquilina.
Throughout the day, discussions about improvements and news in the iGaming and sports betting sector took place with important authorities. The highlights were themes that are trending in the market, such as:
- “Follow The Money”, with Ana Helena Pamplona, legal director of ABRAJOGO, Ricardo Saadi, president of COAF, and Matheus Vidal, Head of Legal, of Paag.
- “Beyond Bets: Credit, Consumption and Responsibility in Understanding Brazilian Debt”, with the director of ABRAJOGO, Ana Barbara Teixeira, the Head of Product at Serasa Experian, Victor Yuki Oda, and the Executive Director of Instituto Livre Mercado.
- “Responsible Gaming and Innovation as pillars of Building an Integrated Network and Humanized Service”, which included Fred Justo, Director of PLD, from Legitimuz, Cristiano Costa, Director of Knowledge from EBAC, Joberto Porto, CFO from CDA Gaming, Fellipe Fraga, CBO from Stellar Gaming and Gabriella Boska, from the Management Coordination of the Psychosocial Care Network, from the Ministry of Health.
Now, check out this Wednesday’s official schedule:
9:30 – 10:00: Welcome Coffe
10:05 – 10:55: The importance of sponsorship and incentive laws for the sustainability of sport and culture
Participants:
- Ivanna Carneiro (President – Pará Eventos Association)
- Bernardo Rocha (Founding Partner and Business Advisor – PMRA Porto Miranda Rocha Advogados)
- Erich Beting (Founder and CEO – Máquina do Esporte)
- Hugo Baungartner (Chief Business Officer – Esportes da Sorte)
- Sérgio Sette Câmara (Former President – Clube Atlético Mineiro)
10:55 – 11:15: The power of advertising and the limits of digital influence on consumer relationships
Participants:
- Ricardo Magri (CEO – EBAC)
- Vitor Hugo Ferreira (Legal Director – Conar)
11:20 – 11:40: Licenses and providers: the new regulatory phase of the B2B betting ecosystem
Participants:
- Valter Delfraro (Director of Regulatory Affairs – Oddsgate)
- Beatriz Melges (Regional Director Brazil – BETCONSTRUCT)
11:40 – 12:10: From data to destination, the impact of the gaming and betting sector on the country’s development
Participants:
- José Francisco Mansur (Lawyer and Partner – CSMV Advogados)
- Witoldo Hendrich (President – ABRAJOGO)
12:20 – 14:00 – Lunch
14:15 – 15:30 – Media, sport and public accountability in building trust for gaming and betting
Participants:
- Betto Saad (Presenter – Band Sports)
- Paulo Saad (Vice-president – Grupo Bandeirantes)
- Rafael Suzuki (Professional Stock Car Driver)
15:30 – 15:40 – Closing speech
About the event
The event brings together business leaders, authorities and experts to discuss strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML/money laundering prevention, licensing, sports integrity, relationship with the Government, advertising and CONAR.
BiS SiGMA South America is part of the SiGMA World group’s event portfolio, one of the main global business platforms and organization of B2B events focused on the gaming and betting sector.
