Latin America has established itself as one of the most dynamic and promising markets for the iGaming sector. The combination of a young population, the exponential growth of the internet and the adoption of smartphones, in addition to the cultural passion for sports, especially football, created the perfect scenario for the rise of iGaming in the region.
Furthermore, the relaxation of betting regulations in several countries further boosted the sector. We are all keeping an eye on LatAm, and 1win Partners operates in several countries in the region.
The market is diverse and offers unique opportunities for affiliates. We will explore the main countries that stand out in this scenario, analyzing factors such as the percentage of players, the average amount each player bets and other important statistics.
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Argentina: the fascination with the game and sporting tradition
Argentina is a powerhouse in sports, with a culture strongly linked to football, which is directly reflected in the sports betting and iGaming market. According to recent data, around 41% of Argentine adults participate in sports betting, especially on football, with an average monthly bet of around 10,000 Argentine pesos (around 100 dollars).
The growth in popularity of eSports has also opened doors in the Argentine market, attracting new audiences. Furthermore, the country has made progress in regulating the sector, with several provinces, including Buenos Aires, already implementing laws to regulate online gaming.
1win Partners has seen significant growth in Argentina, with affiliates reporting significant gains thanks to strong local membership. In a scenario where sport is part of the cultural identity, the potential for expansion is still vast.
Brazil: the sleeping giant that awakens in iGaming
Brazil, being the largest country in Latin America in terms of population and economy, represents a true giant in the iGaming sector. With more than 214 million inhabitants, 60% of which have access to the internet, it is one of the most promising markets in the region.
Studies indicate that around 20% of the adult population has participated in some form of online betting, with football being, unsurprisingly, the main sport chosen for betting. The average amount bet by Brazilians is around 150 reais (about 30 dollars) per month, which, added to the large number of players, makes the country a market with enormous volume.
Brazil has made progress in regulating sports betting since Congress approved the legalization of the sector in 2018. However, the full implementation of the regulation is still in progress and is expected to be complete and operational on January 1st.
The partnership with sports influencers and digital marketing aimed at popular platforms, such as Instagram and YouTube, have been a differentiator in success in this market. And 1win Partners has invested heavily in Brazil, taking advantage of growing public interest and the search for new forms of digital entertainment.
Chile: solid growth with eyes focused on the future
With more than 80% of the population connected to the internet, Chile may not have the same massive population as its neighbors, but the country stands out for the rapid growth of the iGaming industry, and betting has been gaining ground, especially among younger people.
Around 15% of the Chilean adult population participates in online betting regularly, with an average bet amount of around 30,000 Chilean pesos (about 40 dollars) per month. The country is going through a regulatory debate on legalization and
Chile is a market that has been carefully observed, and there is an expectation that regulation will bring even more security and growth. We have seen an increase in conversions at sports betting and online casinos.
Colombia: A Regulated Market on the Rise in iGaming
Colombia stands out as one of the most regulated and promising markets for iGaming in Latin America. Around 17% of the Colombian adult population regularly participates in online betting, especially in sports such as football and cycling. The average amount bet by Colombian players is approximately 50,000 Colombian pesos (about 12 dollars) per month.
Since Colombia officially regulated the online gaming market in 2016, the sector has grown rapidly. Additionally, the Colombian government collects millions of dollars annually in taxes on iGaming, which reinforces the importance of the sector for the local economy.
Ecuador: an emerging niche in iGaming
Ecuador, although a smaller market compared to Argentina and Brazil, has shown signs of growth in the iGaming sector. Around 12% of the adult population participates in online gambling, with an average of $50 wagered per month.
The popularity of online betting is constantly increasing, especially in sports such as football and tennis. Although local regulation is still a challenge.
Ecuador has great potential to expand its player base, and 1win Partners is starting to focus its marketing campaigns on attracting this audience. As more Ecuadorians become familiar with iGaming, the market is expected to continue to grow significantly.
Factors driving the growth of iGaming in Latin America
In addition to cultural factors and passion for sport, there are other aspects that drive the growth of iGaming in Latin America:
- Growth of the internet and smartphones: The expansion of digital connectivity is one of the main drivers of iGaming. Many Latin American countries have experienced substantial growth in the number of internet users and smartphone usage, making online gaming more accessible than ever.
- Regulatory changes: Several Latin American countries are reviewing their gambling legislation, opening the doors to regulations that could formalize the iGaming market, as in the case of Brazil, Argentina and Chile.
- Partnerships with influencers and sports: The region has strong social media engagement, and we are exploring partnerships with influencers and sports clubs to attract more players. This creates greater identification and trust among users.
- Gamification and Incentives: 1win Partners have invested in gamification mechanisms, such as daily missions and rewards, which help increase players’ engagement time and encourage more bets.
Conclusion: Latin America at the Center of the iGaming Revolution
The passion for sports, the growth of the internet, the expansion of regulations and the increased interest in new forms of digital entertainment make LatAm stand out in the iGaming scene.
Now it’s time to focus on this region and with 1win Partners‘ affiliate program now available in the region, the future of iGaming in Latin America promises to be bright. The expectation is that the market will continue to grow, consolidating itself as a power in the world of iGaming.
Write to 1win Partners affiliate managers to join our affiliate program, and start generating leads with LatAm today.
