SEO (search engine optimization) is one of the most important and popular traffic sources today. If measured in money, in 2020, its volume was around US$80 billion.
It is most relevant in the countries of Western Europe and North America, but in Latin America and Eastern Europe it also shows good results, although it is slightly inferior to social networks.
But despite all the rankings and other indicators, the bottom line is that advertisers love SEO. This is that source of traffic that allows you to attract the most targeted and motivated audience. After all, these are the people who are looking for what you advertise.
And now I invite you to take the first step towards SEO with the 1win Afiliados team, and see how you can work with this source today.
SEO in 2023
If we consider several predictions that are often made by people in the field of affiliate marketing, we can notice that the death of SEO is predicted almost every year, but this source, just like Deadpool in the Marvel comics, refuses to die and reduce your position, and the demand for SEO remains the same.
If you haven’t yet worked with SEO, you might think that working with this traffic source doesn’t require many resources. After all, users themselves are looking for these search queries, and all that remains for the webmaster is to “catch” his ready audience. It’s not quite like that, but let’s go in parts.
Advantages of SEO:
- large volume of traffic that can be redirected to the landing page;
- relatively small financial charges, for example, in PPC itself (pay per click), costs are much higher;
- stable traffic volume;
- interested organic audience.
But since we mentioned the advantages of SEO, it would be fair to talk about the disadvantages. The main disadvantage is speed. The first results of optimization can generally be seen after 3-4 weeks, and enter the top positions on the SERP (search engine results page) after a few months.
And all this time you have to pay copywriters, analysts and developers. The average payback period for this source is 3 to 4 months; some SEO experts put it at around six months. Knowing this, you can assess the person’s ability as an SEO specialist, as your main task is to reduce this period to a minimum.
One more nuance is competent work with advertisers, because not everyone likes branded traffic. Many of them perceive this as stealing a portion of their visitors.
For example: the webmaster creates several sites for his offer, fills them with articles, updates and optimizes them according to SEO rules. These sites rise to the top, and the advertiser’s original site drops in the search results (SERP).
In other words, in fact, the webmaster sells the advertiser his own organic traffic, intercepting it at the request stage. This point can and should be discussed with the advertiser before starting work on the offer.
Furthermore, when working with branded traffic, it is important to realistically assess its capabilities, as you will have to make it better than the original!
Now we have analyzed the pros and cons of SEO traffic. In the next part, you will learn about the peculiarities of attracting users through this source, and also about how to increase your revenue with SEO.
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