A study by Anbima (Brazilian Association of Market Entities) reveals that more Brazilians are betting on sports than investing in the Stock Exchange. In 2023, 14% of the population (around 22 million people) placed at least one bet online, while only 2% invested in the stock market.
The only investment more popular than betting is savings, adopted by 25% of the population.
Who are the gamblers?
The majority of bettors are in classes A, B and C. The research shows a male predominance (63%), with generation Z (born between 1997 and 2010) leading the way, followed by millennials (between 1981 and 1996) .
These young people, mostly men, are highly familiar with digital platforms and are looking for adrenaline.
Among bettors, 43% invest in financial products via banking applications. Preferred investments include savings (21%), digital currencies (12%) and corporate bonds (7%).
Sports betting considered investments
Anbima found that 22% of respondents see sports betting as a form of investment. The concept of investment is broad for the public, encompassing everything from aesthetic procedures to courses and clothing.
Anything that can provide an emotional or financial return in the short/medium term is considered an investment.
For many, gambling can be a way to make money quickly in times of need. However, technically, an investment is a financial investment that is expected to increase in value over time, unlike goods and services.
Lessons for the financial sector and impact on consumption
Anbima, in its 7th edition of research, included sports betting after realizing its impact on investors. Marcelo Billi, superintendent of Anbima, suggests that the financial sector can learn from betting platforms.
In this way, companies deal with popular sports and offer an experience for adults, something that the financial sector needs to adopt to simplify investments.
Finally, a study by Instituto Locomotiva focused on classes C, D and E revealed that those who bet monthly spend an average of R$56. Thus, the money previously allocated to savings and leisure now goes to betting.
