In an exciting announcement, online sports betting and gaming operator BetMGM announced its recent partnership with Sportradar.
This collaboration marks an important step for both companies and promises to offer high quality products and services to their customers.
The agreement will allow BetMGM access to official NBA tracking data provided by Sportradar through its partnership with the NBA.
This will open the doors to a diverse range of opportunities. The list includes an expansion of specialty betting markets, an enhanced game-specific betting portfolio and an expansion of live betting markets.
Jarrod Schwarz, Chief Product Officer at BetMGM, expressed his satisfaction with the results of the previous collaboration with Sportradar. Mentioning that the league’s data had already improved its product offering.
He highlighted BetMGM’s enthusiasm for utilizing this NBA optical tracking data in the coming years.
Eduard Blonk, Commercial Director at Sportradar, also shared his satisfaction. He emphasized how the company’s products and services will provide added value to BetMGM by unlocking the potential of NBA data.
This partnership promises to be mutually beneficial, supporting Sportradar‘s return on investment in its collaboration with the NBA.
About Sportradar
Sportradar Group AG is a global leader in sports technology, creating immersive experiences for sports fans and bettors.
Operating in the sports, media and betting industries, the group provides world-class solutions for sports federations, media outlets, consumer platforms and sports betting operators.
As a trusted partner of organizations such as the NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers nearly one million events annually across all major sports.
About BetMGM
BetMGM is a leading sports betting and gaming entertainment company resulting from the partnership between MGM Resorts International and Entain Plc.
With exclusive access to MGM’s U.S. land-based and online sports betting operations, in addition to its poker and online gaming businesses, BetMGM uses cutting-edge technology to offer sports betting and online gaming through market-leading brands, including Borgata Casino, Party Casino and Party Poker.
Founded in 2018, BetMGM is based in New Jersey and is committed to providing an exceptional experience to its customers.
