Bet365 has agreed to expand its partnership with the Ultimate Fighting Championship (UFC). Under the agreement, the company will remain the official sports betting partner of the UFC in the UK and Ireland for at least the next year.
This partnership will also be extended to cover certain other European territories, including Bulgaria, Denmark, Germany, Greece, Italy, the Netherlands, Spain and Sweden. Other aspects of the deal include IMG Arena, an official UFC partner, providing a range of features for the Bet365 app and website. This includes assets such as the official UFC data feed and live on-screen streaming of UFC fights.
Bet365 users can also now access the ‘Bet Builder’ feature which allows them to create custom bets. Players can select multiple markets for the same fight and combine them into a single bet.
Furthermore, Bet365 will continue to present the program ‘One on One’, dedicated to the UFC, on its official YouTube channel. This will feature exclusive previews, analysis and demonstrations of MMA techniques.
“We are delighted to extend our partnership with the UFC for the third consecutive year,” said a spokesperson for Bet365. “2023 will be our biggest and most exciting year yet for our customers, with the launch of two new enhancements to our UFC betting experience.”
“Customers will be able to bet on the UFC through our industry leading product, Bet Builder. Existing customers will also be offered live streaming for UFC events as an in-app feature,” added the spokesperson.
Nicholas Smith, Vice President of Global Partnerships at UFC, added: “Bet365 has been a great partner over the years. Not only do they invest in growing the sport of MMA by creating personalized and educational content, but they also share the vision of UFC of innovation and creativity to provide fans and customers with the best experience possible.”
“We look forward to expanding and developing this partnership in the coming years,” concluded Smith.
UFC has similar partnerships with several other carriers. Last month, the series struck a regional deal with Betclic, owned by FL Entertainment. Betclic now acts as the UFC’s official betting partner in France, Poland and Portugal.
