Only Fortaleza and Cuiabá do not have agreements with sports betting houses among the elite clubs of Brazilian football. Dourado, which is playing in Série A of the Brasileirão for the third consecutive season, wants to partner with a company in the betting market and has two spaces available on the shirt: the lower front and the back.
In 2022, the club signed a contract with Luck.bet, however, the bond was not renewed for this year. Currently, ten bookmakers sponsor clubs in the national first division: Pixbet, Esportes da Sorte, EstrelaBet, Betfair, Betano, Betsson, Parimatch, Dafabet, MrJack.bet and Sportsbet.io.
“We have two prominent spaces on the Cuiabá shirt: the first is under our master sponsorship and the second is above the number of athletes. Dourado is a traditional club and disputes one of the strongest and most seen national championships in the world. Because of this, we ask for an amount that reflects the visibility of the association”, said Cristiano Dresch, vice president of Cuiabá.
Several bookmakers contacted the club and expressed interest in supporting the most important football team in Mato Grosso, however, no negotiations were concluded since the opening of negotiations.
Dourado, which seeks to consolidate itself on the national scene and even competed in an international competition last year, the Copa Sudamericana, imposes a strong dominance at the state level. Of the last 11 editions of the Mato-Grossense Championship, the team raised nine cups. In addition, he won two Copa Verde titles (2015 and 2019).
Bookmaker sponsorships also grow in women’s football
As in men’s football, the entry of bookmakers in the sponsorship of women’s football teams is already a reality. In the Brazilian Women’s Championship, 11 of the 16 participating clubs have partnerships with betting companies. Galeda.bet, for example, is the official sponsor of the competition and master of Ferroviária.
Other sports betting companies that are in the same space as the women’s team shirts are: Betsson (Athletico-PR), Pixbet (Avaí Kinderman), Estrela.bet (Internacional), Betfair (Palmeiras) and Pixbet (Santos). In other places on the uniforms, Estrela.bet (Ceará), Betfair (Cruzeiro), Pixbet (Flamengo), Mrjack.bet (Grêmio) and Sportsbet.io (São Paulo) appear.
