Sports data and technology company, IMG Arena, has secured global broadcast and betting rights for the top two divisions of Norwegian football, Eliteserien and OBOS-Ligaen. In the multi-year agreement with Norwegian football, 485 calendar games from April to November of the two leagues – often played on Sunday nights – are covered.

Mark Wrigley, Senior Director of Rights at IMG Arena, said: “This agreement with Norwegian football reinforces IMG Arena’s football offering with another world-class property that will help sportsbook operators increase their engagement with players throughout of the year. It will also allow for new touchpoints during the week.”

Knut Kristvang, CEO of Football Media, commented: “We are delighted to secure this deal with IMG Arena. It is a long-term partnership that allows us to strategically raise the profile of the Eliteserien and OBOS-Ligaen and engage new audiences across the world. world.”

The data brand provides live streaming and information feeds for more than 45,000 sporting events annually, as well as on-demand virtual sports products and front-end solutions, including the UFC Events Center.

IMG Arena’s latest partnership

In December 2022, the organization agreed to acquire virtual sports and casino gaming provider Leap Gaming. The sports data company said the investment will grow its sports betting content portfolio, with the deal building on the existing partnership between the two parties.

IMG Arena President Freddie Longe said of this acquisition, “When we invested in Leap Gaming in 2018, our goal was to create official products and unlock new revenue streams and forms of fan engagement for our customers.”

“We are delighted to extend this partnership and officially welcome Leap to our team,” added Longe.