Bookmaker Betano signed a sponsorship contract with Viktoria Plzen, from the Czech Republic, and now has its brand stamped on the sleeves and upper part of the back of the football team’s shirt. With this partnership, Betano reaches four sponsored teams in the group stage of the European Champions League.
In addition to the Czech team, Betano is a partner of the three main clubs in Portugal: Porto, Sporting and Benfica. In the case of the first two, the betting site occupies the most valued space of the uniforms, while the third inserted its brand in the sleeves of the shirts.
According to Betano, the agreements are part of the brand’s new strategic plan, which aims to increase its positioning “as the best and most reliable online sports betting house”, both in Brazil and worldwide.
Today, the bookmaker is at the top of the Cypriot and Greek markets under the Stoiximan brand, and plans to take the lead in the rankings in several other European markets in which it already operates, such as Portugal, Romania and Bulgaria.
“Supporting sport and football in particular is a core element of our strategy at Kaizen Gaming. Seeing our Betano brand at the top of the Champions League sponsorship table is proof that this strategy is paying off”, commented Julio Iglesias Hernando, commercial director of Kaizen Gaming.
Betano in the Brazilian market
In Brazil, Betano is the master sponsor of Atlético-MG and Fluminense. The company believes that the country has enormous potential for growth and adherence to the brand, “from advantages such as being an intuitive, easy, agile platform and with a wide diversity of betting formats, from the simplest for new users or those who have little experience in the segment, even those looking for more complex bets”.
“We are proud to be present in the Champions League as the betting brand with the most presence of master sponsorship among the clubs that will participate, which reaffirms the solidity of our trajectory and the vision of continuous growth for the future”, he concluded. Alexandre Fonsesa, manager of Betano in Brazil.
