Caesars Interactive is leading the New York online sports betting market with a 46% revenue share after its third week of operations in 2022. FanDuel follows with a 26% revenue share while DraftKings comes in third with 24 % of revenue reach.
BetMGM followed with a very low 3% revenue share, while BetRivers had a 1% revenue share. The third week of operations included the launch of Entain and MGM Resorts.
In the first three weeks, the market generated $91.4 million in revenue. The overall market produced $43.2 million in revenue in its third week, showing revenue growth of 24% and a 34% increase in revenue week-over-week.
Caesars reached $41.7 million in revenue in the first three weeks of 2022. FanDuel produced $24.2 million; DraftKings hit the $21.8 million mark in revenue. BetMGM had revenue of $2.5 million and BetRivers reached $1.3 million.
Caesars appears to be leading the market because of its strong marketing in New York. In particular, actor JB Smoove has collaborated to highlight the brand with the local public. Jerry Angelo Brooks, known professionally as JB Smoove, is an American actor, producer, screenwriter, voice actor, and comedian.
About Caesars
Caesars Interactive Entertainment is an online, mobile and social gaming company focused on casino entertainment and is a subsidiary of Caesars Entertainment, the largest gaming company in the world. The group owns the World Series of Poker (WSOP) and several social game developers, all under their Playtika division.
Games include Slotomania, Caesars Casino, Bingo Blitz and Bingo Rush. Partnerships with Microsoft and Electronic Arts include the use of the WSOP brand in games for the Xbox platform, mobile devices, and a WSOP-branded Facebook game.
In addition, the company licenses its brands in regulated real-money gaming jurisdictions, including the UK, France and Italy. Caesars has offices in four countries on three continents.
