Codere launched its new advertising campaign called “Laboratóri” o in Colombia, a proposal developed by the Colombian production company Noria, which highlights the company’s offer of games.
Carlos “El Pibe” Valderrama is the star once again. He lives a “crazy genius” in a laboratory where fun proposals come out for Codere’s followers.
“This is a series of very attractive ads, as it manages to highlight the strengths of Codere’s game proposal in a good-natured tone and at the same time connect to all the target audiences of the group thanks to its protagonist, El Pibe Valderrama “, explained Carlos González de las Cuevas, head of Marketing at Codere Apuestas.
Valderrama is the star of new commercials
The Colombian football icon, with whom Codere has collaborated since the beginning of his offer of games in the country, is considered the perfect ambassador due to his friendliness.
He is an extremely famous figure among the local audience. A timeless character for the company, which also aims to become a reference in the country. In addition, the innovative tone of the campaign is a differentiator from other commercials of competitors.
The campaign, which includes betting ads and casino on TV and in digital format, explores the ease of registration on the company’s platform, as well as the idea that Codere is much more than a bookmaker, with a varied offer casino games.
Salo Leder, Codere’s digital manager in Panama and Colombia, commented: “Codere is part of the country’s favorite entertainment offering not only for its robust product, with a wide range of prizes – both in the casino and sports betting – but also for the facilities offered to the user in transactions (recharges, bonuses, prizes, etc.) “.
Leder added: “Being able to provide a unique gaming experience worldwide. Likewise, for Codere, it is a real pleasure to be able to count on El Pibe Valderrama again on television, communicating our values and benefits to the thousands of customers who play and have fun with us ”.
Codere’s performance in Colombia
In the country, the company started its sports betting activity at the end of 2017, after Coljuegos’ concession for its exploration through the internet, mobile and face-to-face game channels, according to Law 1753 of 2015.
In addition to online activity, Codere operates 4,430 machines in Colombia, nine gaming rooms and around 70 betting sites.
