“Soccer is simple, like Codere” is an international campaign developed by the Shackleton agency that seeks to relate the concepts of ease and security to the company’s sports betting offer.
The advertising campaign highlights the features that make Codere bets so accessible: simpler, cash and instant payment systems, differentiated promotions and an easy-to-use application.
In addition, the advertisement also highlights the brand’s status as an official sponsor of Real Madrid. And, it reinforces the attributes of the company and the sports theme that make the connection with its audience.
The first phase of the campaign revolves around several spots that use football as an analogy and reflect with humor the facilities that the betting house offers its users.
Three pieces will be shown in Spain: Piscinazo, Solo and Patatal; and in Mexico, Clavado and Solo in this first phase. Although two other spots will be launched by the end of September.
The campaign also has four other spots: three about casino games: I want a card, go ahead and don’t go. And another video featuring Real Madrid players, which will start airing soon.
Carlos González de las Cuevas, Marketing Manager at Codere Apuestas, said: “The important thing about the campaign is to make the idea of sports betting uncomplicated and present them as a simple, safe leisure alternative with the best guarantees for the user”.
Cuevas added: “Unquestionably, football is naturally linked to the fair play and the thrill, values shared by the company.
About Codere
Codere has its main headquarters located in the Spanish city of Alcobendas. However, the company was founded in the early 1980s by José Antonio Martínez Sampedro, Luis Javier Martínez Sampedro.
The company is a multinational company focused on the gaming sector with a presence in European and Latin American countries.
