AMIG (Association of Women in the Gaming Industry), an entity founded in March 2024, is celebrating its first anniversary, which represents a historic milestone for gender equity in the Gaming sector in Brazil.
The Association of Women in the Gaming Industry has been consolidating itself as an essential movement for the appreciation and development of professionals in the industry.
Founded by six visionary women – Ana Bárbara Costa Teixeira, Ana Helena Pamplona, Bárbara Teles, Luciana Hendrich, Natalia Nogues and Teresa Caieiro – AMIG was born with the purpose of transforming the market and opening paths for more women in the sector.
AMIG has boosted female representation in the industry
Since then, AMIG has promoted significant changes in female representation in the market, boosting talent and strengthening the presence of women in the sector. After a year of existence, the entity already has more than 800 members and a dynamic group on WhatsApp, where almost 500 women, professionals in the sector exchange knowledge and support each other.
AMIG’s growth was only possible thanks to the dedication of its members, active committees and companies that believe in the organization’s purpose. Currently, the entity has the support of eight companies committed to equal opportunities and valuing female talent in the industry.
Entity participates in the biggest events in the gaming sector
Throughout this first year, AMIG was present at important international events, such as SBC Lisboa, BiS SiGMA, CGS Recife and ICE Barcelona. At each of these meetings, the warm reception and enthusiasm of the public reinforced the relevance of the initiative and the positive impact that the entity has been generating.
“Each event was a chance to demonstrate AMIG’s positive impact and strengthen the female presence in the Gaming sector. Seeing the recognition and growing engagement only reinforces that we are on the right path. We remain motivated to expand our reach and open even more doors for women in the industry”, says Natalia Nogues, one of the project’s founders.
At events, the AMIG Happy Hour is already traditional, a moment of relaxation that at the same time brings together important names from the industry from around the world, expands the project’s borders and promotes recognition of the importance of the association in the Gaming sector.
Furthermore, AMIG held 7 highly successful workshops in its first year, promoting enriching debates between its members and special guests. These meetings, which broke audience records, highlighted the strength of the community and the importance of exchanging knowledge to advance gender equity in the sector.
Beginning of the project’s promising journey
And the future promises even more! For 2025, AMIG is already preparing new workshops, mentoring programs, immersions and innovative projects that will be announced throughout the year. The entity remains firm in its purpose of building a more inclusive market, where women occupy more and more space and have their voices amplified.
If you want to support this cause and be part of this revolution, follow all the news from AMIG on amig.bet or follow the association on social media @amig.bet.
About AMIGA
AMIG is a pioneering initiative in Brazil, created with the aim of promoting gender equality in the gaming industry. Founded by six professionals with more than a decade of experience in the sector, AMIG seeks to combat this disparity in the sector and promote an inclusive cultural transformation that values female talent.
