888 Holdings has agreed with Pragmatic Play to launch its slot and live casino content at 888casino. Pragmatic’s growing portfolio of live content will appear at 888casino for the first time, featuring favorites such as Blackjack, Roulette and Baccarat, and a wide variety of new products.
Pragmatic’s integration will enhance 888’s engaging online content and serve as an important foundation for collaboration in the future. In addition, 888casino migrated to Pragmatic Play’s native API, after previous success with the vendor’s video slot games.
Players will now have direct access to Pragmatic’s slot portfolio, with the recent launch of Pyramid King joining the company’s premium title offering.
Currently, Pragmatic produces up to four new slot titles per month. And, in addition to providing live casino and bingo products through its multi-vertical offering. Thus, the company’s entire portfolio is available through a single API integration.
Expectations of Pragmatic Play with the partnership
Melissa Summerfield, commercial director at Pragmatic Play, said: “888casino has a reputation for being one of the most exciting operators on the market. And we are very pleased to be able to take our slot and casino products live through direct integration ”.
Melissa added, “We are committed to effective collaboration with leading operators in regulated territories around the world. This agreement is another step on our journey ”.
Guy Cohen, B2C’s senior vice president of sales at 888, also spoke publicly. “Pragmatic Play’s multi-product portfolio is impressive and we are excited to offer its content through this partnership.”
Cohen commented that “our joint work with Pragmatic is another reinforcement to the wealth of content available at 888casino. And, we are particularly excited to further strengthen the live casino experience offered to our players”.
