Sports betting solutions provider DATA.BET has expanded its tennis offering by integrating official sports data through a partnership with Infront, an official sports data and content provider.
As part of its ongoing product development strategy, the company continues to enhance coverage across key sporting disciplines, with tennis playing a central role.
How DATA.BET’s data integration with Infront benefits operators and players
Integration is driven by access to official data from transparent and reliable sources.
In effect, DATA.BET customers will have the ability to expand tennis events and markets, supporting consistent coverage and steady performance during peak activity.
As a result, operators can maintain player engagement and offer a consistent betting experience across different levels of competition.
This new partnership is undeniably part of DATA.BET’s long-term strategy to develop a scalable sports betting solution across key categories, supported by official data and content.
Additionally, the company continues to support customer growth and strengthen its end-user sneaker offering.
Tennis as a strategic priority for providing real-time data
“Tennis is among the top five most popular sports for our customers, which makes expanding coverage in this discipline a clear priority for DATA.BET,” said Otto Bonning, Head of Sales at DATA.BET.
“By expanding our tennis coverage, we provide operators with deeper year-round tennis coverage,” he added.
“Our collaboration with DATA.BET is part of our strategy to ensure the entire betting market has access to official data, reaching as many bookmakers as possible and ensuring their customers have a great offer in front of them, whilst being protected by the use of fast, live official data straight from the referee’s chair,” said Diogo Almeida, Head of Sales at Infront Bettor.
About DATA.BET
DATA.BET is a trusted provider of sports betting solutions that redefines industry standards with advanced technology in sports, eSports and virtual competitions.
The comprehensive portfolio includes, for example, Odds Feed, Risk Management and Single Page Application (iFrame).
Founded in 2017, DATA.BET delivers reliable technology, providing licensed content, minimal betting delays (down to 1 second) and AI-powered Odds Feed supported by in-house expert traders available 24/7.
With extensive coverage spanning over 100 disciplines, over 100,000 monthly events and over 3,000 markets backed by official data, DATA.BET combines technical expertise and reliability to maximize engagement and profitability.
About Infront
Connecting fans and consumers to the biggest sporting events, Infront offers everything an event or commercial partner needs to be successful.
With a team of over 1,000 experts working in over 40 offices spread across more than 20 countries around the world, Infront is equipped to tackle any challenge – be it innovative digital solutions, world-class event operations, international media rights distribution, premium services for the global betting industry, sponsorship sales and activations, or cutting-edge media production.
