DATA.BET, a provider of solutions for sportsbooks, has partnered with Odds Reactor, enabling it to offer more comprehensive sports betting content.
The integration has been completed, and the portfolio now includes extensive sports coverage. Furthermore, betting models and risk management systems have been enhanced with access to official data.
Odds Reactor operates as a global B2B odds feed provider. Headquartered in Helsinki, Finland, the company serves betting operators in several European markets.
Through this new partnership, Odds Reactor now has access to over 50 sports, over 50,000 monthly events, and over 1,000 markets. This data is provided by the DATA.BET portfolio.
All content is backed by official data sources. The technology guarantees a bet delay of up to 1 second and a market availability of 93%. This ensures reliable delivery to end customers.
Integration into the existing ecosystem was accomplished via API, in a plug-and-play format. Despite its complexity, the process took only three months and required few technical resources.
Expanded coverage and new features
DATA.BET’s sports coverage includes major football, basketball, and tennis leagues. It also covers niche competitions, expanding the options available to operators.
The company recently launched the Bet Builder feature for football and hockey. With this, Odds Reactor became one of the first partners to integrate this feature. Now, customers can offer combined bets, including Player Props and other custom selections.
“This partnership with Odds Reactor represents a successful implementation of our classic sports offering,” said Otto Bonning, Head of Sales at DATA.BET.
“The solid technical foundation of our sports betting solution enabled a rapid integration for Odds Reactor. This demonstrates how our modern infrastructure accelerates growth for both established players and emerging platforms in a market where speed to market determines competitive advantage.”
“With future developments focusing on expanding sports coverage and enhancing technological capabilities, this partnership leverages the strengths of both companies to meet the demands of a dynamic and competitive betting market,” commented Samuel Ahonen, Operations Manager at Odds Reactor.
About DATA.BET
DATA.BET offers reliable sports betting solutions and redefines industry standards with advanced technology for sports, eSports, and virtual competitions. Its portfolio includes Odds Feed, Risk Management, and iFrame (Single Page Application).
Founded in 2017, the company provides licensed content, an AI-powered odds feed, and minimal betting delays. In-house experts, available 24/7, ensure complete reliability.
Currently, it covers over 100 sports, 92,000 monthly events, and over 2,000 markets. The company combines technical expertise and stability to generate greater engagement and profit.
About Odds Reactor
Odds Reactor develops risk management and trading solutions with next-generation technology. Its focus is on artificial intelligence pricing and advanced trading capabilities.
The company offers Sharp Odds Feed, AI-powered Trading Services, and customized solutions. All of this aims to achieve accuracy, agility, and profitability. With proprietary algorithms, it ensures maximum efficiency in defining lines and profiling players, using real-time market analysis.
