The AIBC Eurasia Summit 2026, one of the world’s leading technology and innovation events, will take place from February 9th to 11th at the Festival Arena, located in Dubai Festival City, United Arab Emirates.
The event acts as a strategic meeting point, bringing together industry leaders, investors, policymakers, and startup founders to explore the latest advancements in digital transformation, artificial intelligence (AI), blockchain, and Web3.
With thousands of participants and dozens of experts, the summit is hosting in-depth discussions about the trends shaping the global digital economy and technology ecosystems.
Below, we have compiled three of the main debates that marked the event’s program:
The future belongs to those who lead with values.
The need to combine technological development with ethics and governance was the central theme of the speech by Sheikha Jawaher Al Khalifa, founder of Future8 and Chair of the Board of the NFINITY8 Group.
For her, artificial intelligence without ethics does not represent true progress, emphasizing that guiding these tools is a direct responsibility of leadership.
“Intelligence without ethics is not progress, but rather aimless acceleration, and direction is the responsibility of leadership,” Al Khalifa emphasized.
The panel’s main lesson was that innovation needs to be guided by human purpose, because in the future, those who know how to integrate technological capabilities with solid values and responsible leadership will dominate the market.
Are brands spending a lot but neglecting their digital foundations?
In the field of corporate strategies, experts debated the fact that many companies are prioritizing immediate spending on marketing while ignoring essential infrastructure.
During the discussion, it was pointed out that seeking quick visibility through multiple acquisition channels before ensuring that the product platform is optimized to convert the user is a short-term trap.
The debate argued that sustainable, long-term growth still depends on careful planning and solid digital fundamentals, such as SEO.
According to the speakers, the winning brands in the market will be those with the strongest and most efficient digital structure to support their expansion.
The path and development of esports in the Middle East and North Africa (MENA)
The growth of esports in the Middle East and North Africa (MENA) region was another point of great interest.
Experts discussed the challenge of transforming amateur communities into professional-level competitors, pointing to the need to create well-structured pathways, something very similar to what already happens in traditional sports.
In addition to fostering talent, experts agreed that the financial sustainability of the ecosystem depends on year-round fan engagement, not just during major tournaments.
To achieve this, the idea is that the use of strategies connects games to other entertainment formats, creating a seamless and immersive experience for the audience.
